Diversity Hotels Launches New Premium Promotion System

Barcelona, Spain, April 16, 2010 --(PR.com)-- Diversity Hotels (http://www.diversityhotels.com) has launched a new promotion system, allowing its hotel partners to choose their positioning on the site via a Pay-Per-Click model. Previously hotels were ranked alphabetically – the new model allows hotels to opt to appear in the first positions in their city or regional listings, or in the prominent offers area and pay for each click received at a set rate. As the Diversity model revolves around driving traffic to the hotel’s own website, click tracking is simple and transparent, and allows hotels to maximize bookings via their own booking engine, which is usually their cheapest channel. The first hotel to opt in to the new system is the Diagonal Zero Hotel in Barcelona.

Diversity MD Daniel Lopez says “Up to now, we have kept the model simple to allow hotels to sign up with us at little cost. However, as competition grows in certain cities and regions, the alphabetical listings were not popular with everyone, and many of our hotel partners requested an alternative. We think this is the best solution – obviously it brings a new cost for the hotels, but that cost is optional, inexpensive, and directly related to the traffic we drive to their websites. It would be difficult to make the system more transparent.”

About Diversity Hotels
Diversity Hotels aims to provide a resource for hotels linked by warmth, charm and style, rather than the typical differentiators of price or star rating. Operating primarily via the Internet, website allows users to compare hotels in different Spanish cities, but ultimately drives reservations via the hotels’ own websites, guaranteeing the client a direct reservation with the hotel, and the certainty of having the best available rate, while minimizing third party costs for the hotel.

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