Rachael Gavoni Pres. Of Scoop It Ice Cream Shops Announces Expansion of Operations

Miami, FL, April 19, 2010 --(PR.com)-- Free ice cream samples were in high demand after a ribbon cutting ceremony for Scoop It in Tampa. “I hope the lines keep coming and coming,” said Rachael Gavoni, Pres. of Scoop It.

Additionally, Gavoni is discussing opening over a dozen stores in New York City and the surrounding area by the beginning of 2011. Scoop It continues to set new growth records and hopes to be one of the fastest growing super-premium ice cream concept stores.

Scoop It started in Miami in 1994. Rachael Gavoni, the 32-year-old president of Scoop It, said, “It takes a long time to get people to know who you are and to teach them about the personalizing concept.We continue to strengthen the national Scoop It brand with our new location in Tampa. We are pleased that this store incorporates fresh design elements as part of our branding initiative."

About Scoop It
Scoop It Ice Cream Shop was founded in 1994. Scoop it is a privately owned ice cream business headquartered in Miami,FL. The chain now has 44 stores, including one each in Houston and San Antonio. The privately owned company has annual sales of about $13 million. Personalizing ice cream is what Scoop It is all about.

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