Olalah Njenga, YellowWood Group CEO, to Speak on Personal Branding to Dress for Success Professional Women's Group Members in Raleigh

Raleigh, NC, April 21, 2010 --(PR.com)-- Olalah Njenga, SCORE® counselor, National Speakers Association member and award winning CEO, will share the importance and reason behind building a memorable brand to Dress For Success PWG members. The April 21st event will be held at the First Presbyterian Church in Raleigh, 120 W Hargett in Raleigh and will run from 6:30 - 8:00pm. Dinner and childcare will be provided.

“It is vitally important for women transitioning into the workforce to understand the importance of communicating their uniqueness and ability by being their own brand,” said Olalah. “The simple truth is, no matter your career choice, your brand matters. Everything you say and do shapes your brand, whether you are aware of it or not. To be asked to speak to a group of women who inspire and empower each other in their business journey is truly an honor for me.”

The mission of the Dress for Success Professional Women's Group (PWG) is to provide their network of employed Dress for Success women the partnership of support, practical information and inspiration to achieve self-defined success in career and life. Women making the transition from unemployment to work face myriad challenges, from understanding corporate culture to handling personal finances, often without any support systems in place to help them navigate this daunting change.

Dress For Success members can attend the “5 Keys to Personal Branding Success” event by calling (919) 833-2743 or email RaleighPWG@DFSTriangle.org.

About Olalah Njenga
Olalah Njenga is the CEO and senior marketing strategist at YellowWood Group where she helps growing and mid-size companies align marketing strategies with sales goals. Olalah is a 2010 Business Leader Media Top 50 Entrepreneurs award winner and a 2009 Stevie® Award Women In Business finalist. A champion for small business success, Olalah is a columnist for CarolinaBusinessConnection.com and is a proud SCORE® volunteer. The author of “37 What Were They Thinking Moments In Marketing”, Olalah is also the developer of “Marketing With Ease™”, a marketing system designed for small & solo business owners. In addition to her efforts on various business advisory boards she is a member of the National Speakers Association and conducts workshops, provides training and speaks professionally on a variety of business topics including entrepreneurship, market penetration, differentiation, branding and social media. YellowWood Group, LLC | 919.783.4101 | info@YellowWoodGroup.com http://www.YellowWoodGroup.com

About Professional Women's Group (PWG)
PWG provides professional and personal support, skill-building training, and networking opportunities in an effort to empower members - leading them to success in their careers and in life. Membership in the PWG is free, lifelong, and is open to all Dress for Success clients who have successfully gained and are maintaining employment. DurhamPWG@DFSTriangle.org or RaleighPWG@DFSTriangle.org

About Dress for Success Triangle NC
Dress for Success Triangle NC is a nonprofit 501(c)(3) organization that advances low-income women's economic and social development and encourages self-sufficiency through career development and employment retention. Dress for Success Triangle NC provides programs that help economically disadvantaged women acquire jobs, retain their new positions and succeed in the mainstream workplace. 1058 West Club Blvd, #662, Durham, NC 27701 919-286-2128 TriangleNC@DressForSuccess.org
http://www.DressForSuccess.org/TriangleNC

###

Contacts:
Olalah Njenga: For media inquiries, appearances, and product orders please contact: Eileen Batson — Batson Group Marketing and PR – 919.327.5021 – BatsonGroup@yahoo.com

Dress for Success Triangle: 919-286-2128 TriangleNC@DressForSuccess.org