American Rug Pad Launches New Marketing Strategy

Calhoun, GA, April 21, 2010 --(PR.com)-- Rug pad manufacturer, American Rug Pad announces a new marketing strategy of selling directly to the consumer via the internet. "The internet has now matured to the point where manufacturers can no longer choose to be on the sideline and let the brick and mortar retailers rule," says owner Rick Joseph. "Our Dense Felt Rug Pad has been a mainstay in the rug pad industry for over 20 years. During that time there have been very little changes. The consumer understands our product. So we have decided to give the consumer a more convenient and better value shopping experience by being able to shop direct online at our store called AmericanRugPad.com." By shopping online at American Rug Pad, the consumer will receive added benefits to include free shipping, no sales tax, convenience to shop anytime of the day and most of all lower prices. "After all, that is what the internet is all about," says Joseph. "Now it is time for our company to change and offer the consumer a better shopping experience."

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