Webinars Teach Companies to Overcome Economic Downturn by Tapping the U.S Hispanic Consumer Market

Raleigh, NC, April 23, 2010 --(PR.com)-- Blaire Borthayre, CEO of Hispanic Marketing Resources, is a Mexican American Consultant specializing in the U.S Hispanic market. Her company has recently begun offering webinars to help specific industries reach the Hispanic consumer. "During an economic downturn, training and travel budgets are the first to go. Online seminars offer an affordable and time saving alternative" says Borthayre.

According to Borthayre, the Hispanic market is the only one still flourishing these days in the face of economic doom and gloom. Foreign-born Hispanics in the US have been historically unaffected by economic downturns. Why? Experian Consumer Research reports that 58% of Hispanics did not use a credit card in the last month and that approximately one-third opt for cash transactions, making them less likely to be affected by the credit crunch. Hispanic households often have multiple sources of income from family members, allowing them greater percentages of expendable income. In addition, many immigrants are accustomed to weathering tough financial times and don't connect with the sense of panic that other Americans are experiencing. They also do not rely on English-language media sources and subsequently are not manipulated by "the end is near" reporting.

Hispanic Marketing Resources (www.hispanicmarketingresources.com) conducts industry specific Hispanic marketing webinars for dentists, real estate agents, Insurance agents, chiropractors, physicians, attorneys, and bankers among others. "Our focus is to help these often independent business owners overcome the financial storm clouds by showing them how to effectively tap into this large and lucrative market" says Borthayre.

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