Generational Equity Announces Sale of Reynoldsville Casket Company to Matthews International (Nasdaq: MATW)

Dallas, TX, April 23, 2010 --(PR.com)-- Generational Equity, a leading advisor to privately held and family-owned businesses for mergers, acquisitions, strategic growth initiatives, business valuation and exit planning announced the acquisition of its client, Reynoldsville Casket Company headquartered in Reynoldsville, Pennsylvania to Matthews International Corporation (Nasdaq: MATW), of Pittsburgh, Pennsylvania.

Reynoldsville Casket Company is a manufacturer and distributor of metal caskets and other supplies, including cremation products, primarily in the Northeast region of the United States. The company carries a standard line of caskets available in a variety of customized styles in nearly endless possible combinations. Reynoldsville Casket Company takes pride in their commitment to quality, selection, and service with the heart of their commitment being craftsmanship. Terms of the transaction were not immediately disclosed. Reynoldsville reported sales of approximately $13 million in calendar 2009.

Joseph C. Bartolacci, President and Chief Executive Officer of Matthews, stated: "Reynoldsville is a well-respected company in the casket industry and we are pleased to have them join Matthews. The combination of our businesses is designed to provide us with synergies in the manufacturing and distribution of our products and to expand the casket product offerings for Reynoldsville customers."

Managing Director, Thomas Staszak and Asst. Vice President, Musa Jagne, led the Generational Equity deal team that advised Reynoldsville Casket Company on the transaction. “This was a highly synergistic acquisition providing benefits for both parties on the sales, operational and administrative levels” said Mr. Staszak.

Matthews International Corporation (Nasdaq: MATW) is a designer, manufacturer and marketer principally of memorialization products and brand solutions. Memorialization products consist primarily of bronze memorials and other memorialization products, caskets and cremation equipment for the cemetery and funeral home industries. Brand solutions include: graphics imaging products and services, marking products, and merchandising solutions. The Company's products and services include: cast bronze memorials and other memorialization products, caskets, cast and etched architectural products, granite memorials, cremation equipment and cremation-related products, mausoleums, brand management, printing plates and cylinders, pre-press services and imaging services for the primary packaging and corrugated industries, marking and coding equipment and consumables, and industrial automation products for identifying, tracking and conveying various consumer and industrial products, components and packaging containers, and merchandising display systems and marketing and design services.

About Generational Equity
Generational Equity provides mergers, acquisitions, strategic growth advisory services, and information for privately held and family-owned businesses to exit their business successfully. A unique, four-phase approach that includes education, financial analysis and reporting, sales documentation and deal-making ability combine to offer business owners an unparalleled level of commitment and experience, all focused on helping to release the generational equity and wealth in every business. Headquartered in Dallas, TX, Generational Equity has over 200 professionals in the United States and Canada. For more information, contact John Paser at 877-213-1792 or info-us@genequityco.com.

Generational Equity's website is www.genequityco.com and their online newsroom can be found at www.gecpress.com

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