PcPools Rides Wave of Increase in Online Retail Sector

St. Paul, MN, April 23, 2010 --(PR.com)-- PcPools, one of America’s leading direct marketers of above ground pools and pool supplies for residential and commercial pool owners announces increased sales in above ground pools and pool supplies for quarter 1 2010. According to Forrester Research the online retail sector will continue to take off, making the U.S. online market worth about $250 billion by 2014. Business owners in all sorts of markets should establish a presence online if they haven’t already. Several contributing factors have caused this upswing in online purchases. With the difficult economy, Americans are using online-based retailers more and more to find competitive prices. In addition to the competitive prices, the advantages of making online-based transactions are the convenience of having an order delivered directly to your residence and the cost avoidance of driving to a retail establishment and run the risk of out of stock items. Forrester Research expects internet retail sales will continue to grow at a 10% compounded annual growth rate over the next five years.

Marketing Director Ted Robinson had this to say, “The increase in demand for online purchases has aided PcPools revenue significantly in 2010. American consumers are driving less, and as a result are taking fewer trips to malls and retail outlets. Reliable online shopping stores such as PcPools are clearly in high demand. Consumers want all the security of a retail store, but don’t want to pay the higher retail prices and want the convenience of having their pool supplies delivered right to their front door. PcPools is certified by the BBB and ensures a positive and secure online shopping experience for consumers.” Robinson expects the trend to continue for years to come.

About PcPools

PcPools is one of America’s leading multi-channel direct marketers of swimming pool supplies and equipment to the residential and commercial swimming pool markets in the United States. Founded in 2000 by a leading executive in the pool supplies industry, it has since been dedicated to providing residential and commercial pool owners with high quality swimming pool supplies and equipment at warehouse direct prices. PcPools product line includes above ground pools, automatic pool cleaners, pool liners, pool heaters, pool chemicals, pool covers and accessories, all of which are sold through catalog and internet channels. PcPools’ strong relationship with leading pool supply manufacturers and distributors creates a truly unique product offering of quality and value for its customers.

Note to Editors: If you are interested in viewing additional information about PcPools Please visit following website: http://www.pcpools.com

For additional information contact:

Ted Robinson
Sales/Marketing Director
PcPools
877-727-6657
ted@pcpools.com

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