Covenant Helps Clients Utilize Facebook’s ‘Most Transformative’ Initiative

Orlando, FL, April 24, 2010 --(PR.com)-- At a conference yesterday in San Francisco, Facebook’s Mark Zukerberg announced his company’s “most transformative” initiative, which will include expanding Facebook’s “Like” button to other popular websites, such as CNN.com, ABC.com and Levis.com.

Covenant Communications, a dynamic marketing agency located in downtown Orlando, believes this will create a more personalized and social experience for Web users.

“This will have a huge influence on consumers, who will now be able to see what their social network of friends ‘Like’ on other sites they frequently visit,” says Justin Ramb, Covenant’s president. For example, if someone decides to “Like” a T-shirt on Levis.com, this action will be shared both on the brand’s site and on Facebook as well.

This will also have a big impact on the way businesses market their products to consumers, helping them better understand their customers’ preferences and buying patterns, Ramb explains.

A full-service marketing agency, Covenant has launched successful social media campaigns for clients on platforms such as Facebook, Twitter and YouTube, establishing a relationship between businesses and their consumers. Also specializing in design, print and Web, Covenant plans to incorporate this new Facebook initiative into their custom Web designs for clients.

“This is a huge opportunity for businesses to market directly to their target audience, and redefine their products and services based on customer feedback,” Ramb says. “This opens a new door for marketing.”

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Covenant Communications helps businesses nationwide define and create identity, communication strategies and quality marketing vehicles. For more information, please call 407.839.8599 or visit www.covweb.com.