Connections Magazine Quotes Hollister Creative President as Authority on Marketing with Email Newsletters

Wynnewood, PA, April 27, 2010 --(PR.com)-- Hollister Creative President Kim Landry talks about the how and why of marketing businesses with email newsletters in the April edition of Connections, a national e-magazine on business topics published by Nxtbook Media and distributed locally through the Main Line Chamber of Commerce.

Landry is featured in the Local Perspective column, a short Q&A in which a businessperson shares his or her expertise on a topic of interest to other businesspeople. The article, on page 19, can be viewed online at http://tinyurl.com/2dro2gc.

Heralded as “The Newsletter Maven” in the article headline, Landry addresses critical issues of distribution and content that affect the success of an email newsletter as a marketing tool. She makes suggestions for building and maintaining the recipient list and for developing content the recipients will welcome.

Landry notes that Hollister Creative’s own email newsletter, launched in 2008, has been a boon to the company’s efforts to attract and retain clients. Each month the e-newsletter, “Get Great Creative,” provides bite-size tips on design and writing that are often amusing as well as informative. In addition, the staff recommends one book, one movie DVD and one music CD, and Hollister sends a gift copy to the first three subscribers who request each one. The newsletter is so popular that Hollister gets fan mail, which is archived on the company’s website next to the contact form where site visitors can subscribe online. To read fan mail or subscribe, visit http://www.HollisterCreative.com/contactform.php.

Hollister Creative also produces email newsletters on behalf of for-profit and non-profit clients. Affordable enews packages offer a range of options, from initial setup and design, to turnkey service in which Hollister writes the content and manages distribution. Packages include regular updates to the client’s website, if desired, and coaching on the use of a Facebook fan page for increased visibility and “friendraising.” If you would like to receive a two-page PDF about the email newsletter packages, email KimL@HollisterCreative.com.

To assist leaders of businesses and non-profit organizations in evaluating their existing email newsletters, Hollister Creative has developed a simple self-help tool. By answering nine yes-or-no questions, users can quickly assess whether their email newsletter follows best practices in three key areas: distribution, design and content. Request the free self-help tool, a one-page PDF, by emailing KimL@HollisterCreative.com.

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