Roomsnet.com Improves Conversion Rate by 40% After Website Redesign

London, United Kingdom, April 29, 2010 --(PR.com)-- Roomsnet did a complete revamp of their user interface in keeping with the highlighted need of usability and navigation ease. This resulted in a user friendly and personalized approach to each individual customer. By recognizing a member’s specificities the site is able to deliver a customized page based on recent searches, destination preferences and bookings.

With its recent re-launch roomsent.com continues its objective towards enhancing the value of the time a customer spends on the site. In keeping with such, a survey was conducted mid 2009 to ascertain what added requirements customers believed the site needed to improve the browsing experience.

“Usability is the key to improving a website’s performance. Trends and needs change constantly and as is our norm, we take our customers’ requirements to heart. Consulting the users is a practical way of gaining insightful knowledge on improvements that need to be made to our site,” said a spokesman for roomsnet.com.

Members now have the added benefit of being able to login into their roomsnet account via their Facebook accounts and vice versa, while postings can be shared via Flickr and YouTube as well.

A one of a kind feature offered by the site is the Sojourn community platform that allows interaction between members or visitors, so that travel information, pictures and videos can be shared.

The company spokesperson further noted that as an outcome of the major revamp the site underwent recently, significant results had been shown with the company experiencing a 42% improvement in the average eCommerce conversion rate, at the end of the first quarter 2010.

“We encourage dialogue with our customers and based on received feedback we plan on bringing about further improvements to our user interface,” he promised.

Roomsnet.com has been in the online lodging distribution business for the past decade gaining valuable experience and a loyal customer base. However, the company is not one to rest on its laurels and constantly evolves so as to keep up to date in market trends and requirements.

Founded in the year 2000 roomsnet.com has today grown into a leading Online Travel Community offering over a million online bookers amazing savings on their travel expenses through a unique loyalty program, while also enabling travelers to save time and effort when searching for a perfect place to stay when on holiday. The site offers a whole host of accommodation options ranging from luxury accommodations to villas, apartments, guest houses, Bed and Breakfasts to budget accommodations.

For further details refer www.roomsnet.com

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