Las Vegas’ Performance Marketing America “Likes” Social Media Marketing

Las Vegas, NV, April 29, 2010 --(PR.com)-- Many businesses today have found social media to be an innovative and effective way to market their products. Performance Marketing America (PMA), a Las Vegas based real estate brokerage has successfully incorporated this power into its marketing, advertising and public relations strategy to reach out to a rapidly expanding market segment.

“PMA quickly realized the benefits of social media and we have embraced its ability to generate qualified leads for our company” states Ken Baxter, Founder of Performance Marketing America.

The company has effectively balanced its marketing and branding efforts while transforming itself into an influential informational provider as well. A visit to any of PMA’s pages on a given day provides the user an inside glimpse into the team and activities, current listings, plus news of interest to anyone buying or selling a home.

“A social media marketing strategy in many businesses is often overlooked. By implementing a blended strategy we have increased brand awareness, communicate with current customers and reach out to future clients”, explains Diane Mosinski, Director of Marketing and Advertising at PMA.

Making manageable and measurable goals and determining your target market when beginning a social media strategy will help a company estimate the time investment needed to be successful in finding their voice.

With over 400 million users, who spend an average of 55 minutes a day on Facebook alone, social media use has surpassed even reading personal email as the most popular activity online. Targeted marketing campaigns on Facebook, Twitter and other networks can deliver big results on surprisingly small budgets.

“Performance Marketing America is a one-stop shop for anyone interested in Las Vegas real estate,” said Baxter. “Our presence on social media sites such as Facebook, Twitter and others allows us to communicate our message to a broader audience in an economical and successful way.”

Performance Marketing America is a full-service real estate consultancy that began operations in 1973 providing services in all aspects of the home industry including new home sales, re-sales, construction, title services, Mortgage commercial, lending, marketing and advertising. Since 1973, Performance has sold more than 56,000 homes in Salt Lake City and the Las Vegas metropolitan area and in the last 20 years has closed over $7 billion dollars in transactions in the Las Vegas Valley.

For more information on Performance Marketing America we welcome you as a our friend on Facebook, follow us on Twitter at pmalasvegas, visit www.pmalasvegas.com, or call 702-270-2800.

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