It’s a New Age for ABB with High-Profile Colorado Distributor

Aurora, IL, April 30, 2010 --(PR.com)-- ABB Performance announced that New Age Beverage of Denver will be the exclusive distributor of ABB products in Colorado. “We are very excited to distribute ABB beverages,” said New Age Beverage’s Scott Lebon. It’s a great addition to our current line up.”

Founded in 1985, ABB was a pioneering force in ready to drink (RTD) performance beverages. Today, the company is reformulating and repackaging their extensive line of Intense Energy, Anytime Energy, Hi-Protein, Protein + Carbs and Specialty beverages to attract active individuals wherever they work, train and play.

“New Age Beverage’s impressive history of brand building is a great fit for ABB’s rebranded line of performance beverages,” said Jon McKillop, ABB’s Director of Sales – Western Region. “Since 1994, New Age Beverage has been delivering the most extensive selection of premium beverages throughout the state of Colorado, and we’re very pleased that ABB will join this impressive lineup.”

ABB Performance beverages are formulated and bottled at state-of-the-art facilities in Aurora, Illinois, and Walterboro, South Carolina. These ABB owned and operated plants are GMP compliant and well positioned to handle the company’s aggressive plans for expansion of product offerings as well as production volume. For up to the minute news and updates, follow Team_ABB on Twiter.com. The company also maintains an active Facebook.com and MySpace.com presence.

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For more information, visit
www.ABBperformance.com
or contact: Tim Weigard
700 N. Commerce St., Aurora, IL 60504
Phone: 630-236-6707
Email: tweigard@optimumnutrition.com