Wired Physicians and Mobile Medicine Has Medical Suppliers on the Run
Los Angeles, CA, November 20, 2006 --(PR.com)-- Traditionally medical suppliers market their products through a combination of direct sales and sales representatives, targeting hospitals, insurers, and individual doctors. The general adoption by physicians of PDA (Personal Digital Assistant) and mobile communication has created a new generation of wired physicians.
‘The challenge to medial suppliers is what messaging will make their brand relevant in mobile medicine,” comments Jerry Slowey, Account Director at JaKa Communications. “Medical suppliers must build and maintain strong relationships with physicians who specialize in the medical areas targeted by their new products. Working with Medical Suppliers in defining content, messaging, a call to action and value statements that create an impact in the digital mobile environment can dramatically increase revenue.”
Gartner Research, “Mobile Healthcare: Applications, Vendors and Adoption,” November 2002, reported Personal digital assistants (or PDAs) have established a foothold in medicine, bringing critical information directly to physicians in the exam room. Today, more than 50% of practicing physicians are using PDAs with expected growth of more than 75% by year-end 2007.
“Increasingly Medical Suppliers will spend more time with physicians on their PDA or smartphone. While conforming to the Health Insurance Portability and Accountability Act (HIPAA) medical suppliers and their brands need to innovate medically relevant ways to reach physicians on their mobile devices,” comments Slowey.
Wired physicians are not only key customers for medical suppliers and devices, but also serve as consultants for the design of new products and developments of marketing programs.
About JaKa Communications
Our Healthcare marketing services focus on segmentation, targeting, positioning and delivery channels. From strategic planning to on-line campaign design and post-campaign data analysis, JaKa Communications creates and executes successful Healthcare marketing strategies. With traditional and new media delivery channels, our marketing tactics employ database/CRM focused campaigns allowing clients to deal one-to-one with a customer and prospects. We have one goal; to help our clients attract and retain customers. For more information about Jaka Communications visit their website at www.jakacom.com or call (323) 650-9244.
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‘The challenge to medial suppliers is what messaging will make their brand relevant in mobile medicine,” comments Jerry Slowey, Account Director at JaKa Communications. “Medical suppliers must build and maintain strong relationships with physicians who specialize in the medical areas targeted by their new products. Working with Medical Suppliers in defining content, messaging, a call to action and value statements that create an impact in the digital mobile environment can dramatically increase revenue.”
Gartner Research, “Mobile Healthcare: Applications, Vendors and Adoption,” November 2002, reported Personal digital assistants (or PDAs) have established a foothold in medicine, bringing critical information directly to physicians in the exam room. Today, more than 50% of practicing physicians are using PDAs with expected growth of more than 75% by year-end 2007.
“Increasingly Medical Suppliers will spend more time with physicians on their PDA or smartphone. While conforming to the Health Insurance Portability and Accountability Act (HIPAA) medical suppliers and their brands need to innovate medically relevant ways to reach physicians on their mobile devices,” comments Slowey.
Wired physicians are not only key customers for medical suppliers and devices, but also serve as consultants for the design of new products and developments of marketing programs.
About JaKa Communications
Our Healthcare marketing services focus on segmentation, targeting, positioning and delivery channels. From strategic planning to on-line campaign design and post-campaign data analysis, JaKa Communications creates and executes successful Healthcare marketing strategies. With traditional and new media delivery channels, our marketing tactics employ database/CRM focused campaigns allowing clients to deal one-to-one with a customer and prospects. We have one goal; to help our clients attract and retain customers. For more information about Jaka Communications visit their website at www.jakacom.com or call (323) 650-9244.
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Jaka Communications
Jerry Slowey
323.650.9244
www.jakacom.com
Jerry Slowey
323.650.9244
www.jakacom.com
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