Tax Preparers Learn to Build Year Round Business by Serving Hispanic Market

Raleigh, NC, May 04, 2010 --(PR.com)-- An estimated ten million eligible Hispanics have never filed taxes in the United States. According to Blaire Borthayre, CEO of Hispanic Marketing Resources, this is due to insufficient knowledge about the U.S tax system, fear of immigration and sometimes the lack of a Social Security Number. "Tax preparation in America is a bewildering system to immigrants. In Latin America there are no refunds, no payment plans and no April 15th deadline" says Borthayre. She explains that Hispanic immigrants will file taxes when they learn about U.S tax preparation from a trustworthy source. This means addressing their concerns and providing educational outreach rather than advertising. This learning curve can occur at any time during the year, not just during tax season. Usually by the time Hispanic immigrants become acculturated to U.S tax preparation, they have multiple years of taxes to file. Unfortunately since most tax offices are closed after the season ends, Hispanics are often stuck waiting until tax season begins before they can get assistance.

Some tax preparers have tried to tap into the Hispanic market with little success. Borthayre attributes this to the fact that often tax offices usually just translate their traditional marketing messages into English. "Those messages are geared for the typical American who is already familiar with tax preparation. The barrier for Hispanic immigrants isn't just language, it’s also culture." In addition, many tax preparers have not been trained to handle issues common for immigrants such as filing taxes without a Social Security Number, ITINS and dependents in other countries. Borthayre says that the Hispanic tax market is virtually untapped. "I've worked with many tax preparers who are now doing hundreds of returns each month in the off season." Hispanic Marketing Resources is teaching online seminars for tax preparers interested in profiting year round by serving the Hispanic community. The online seminar entitled "Tax Preparation for Hispanics: A Year Round Business" will be held on May 11, April 29, 2010. The webinar features sixty minutes of instruction and thirty minutes of Q&A. Those who can't attend the live webinar can purchase a copy. To register visit www.hispanicmarketingresources.com

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