AcuPOLL Research Launches ‘AcuPOLL Concept College’

Cincinnati, OH, November 21, 2006 --(PR.com)-- The probability of your next new product succeeding is likely less than 10 percent – which gives those who have the responsibility for coming up with that “next great idea” sleepless nights and stock in antacids. To address this, top branding and concept research firm AcuPOLL Research, Inc., created a program based on lessons learned over 15 years of building the largest, most up-to-date normative database of product concepts in the industry.

AcuPOLL offers an intensive, one-day seminar called AcuPOLL Concept College, which enables top businesses to develop more effective product ideas to build brands and bottom lines. The program utilizes AcuPOLL’s 15 years of experience in testing both good and bad concepts to make sure that clients have the tools to develop really great ideas. According to AcuPOLL president Jack Gordon, attending marketers will be introduced to the latest innovations in the process of successful product development and learn how to develop powerful and meaningful concepts. Interested executives can get more information by calling 1.800.AcuPOLL.

“We work with successful brand, research and marketing executives from many of the most well known and trusted brands worldwide,” Gordon explains. “Since our inception, our team of marketing experts has partnered with clients to improve their chances of developing successful new products that succeed and generate long term revenue. We have tested more than 35,000 ideas, giving AcuPOLL a normative database that has enabled us to determine what works and doesn’t work across industries.”

Attendees will learn how to base their ideas on key consumer insights; clearly communicate both the emotional and rational benefits of their product idea; and, provide credible reasons-to-believe. The hands on program is complete with specific exercises designed to drive home the lessons learned. Managers will learn how to create and identify key insights, how to turn those insights into concepts and what should always be included or avoided in developing concepts.

AcuPOLL Concept College is open to up to 15 executives of a single company at one time; and, can either be held at an off-site location of the corporation’s choosing, or the AcuPOLL World Headquarters in Cincinnati, Ohio.

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With World Headquarters in Cincinnati, Ohio, AcuPOLL Research, Inc., is a global brand building research agency that uses a patented system to provide companies with clear business recommendations based on a thorough analysis of customized data. AcuPOLL provides an extremely fast, predictive, and accurate research methodology. Over the past fifteen years, AcuPOLL has quantitatively tested over 35,000 new product ideas and thousands of ads, promotions and packages, giving it one of the largest, most up-to-date databases in the industry. AcuPOLL has predicted the success of new products, services, mail order catalog items, retail concepts, advertising messages, promotions, and business services. AcuPOLL is an internationally recognized company with offices in the United States, Asia, Mexico, and South America. More information can be accessed at www.acupoll.com or by calling 513.943.0020.

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