Direxxis dmEDGE Distributed Marketing Solution Named as Finalist for the 2010 MITX Technology Awards

Seventh Annual MITX Technology Awards Recognize Outstanding Technology Advancements.

Needham, MA, May 05, 2010 --(PR.com)-- Direxxis, Inc (www.direxxismarketing.com) a leading provider of distributed marketing solutions; today announced that it has been named as a finalist for the 7th Annual MITX Technology Awards. The MITX Technology Awards recognize emergent and innovative technologies developed in the New England area, as well as the individuals and organizations responsible for driving these advancements. The Massachusetts Innovation & Technology Exchange (MITX) is the country’s premier Internet business and marketing association.

Direxxis’ dmEDGE distributed marketing solution is an on-demand, self-service marketing and advertising application suite that provides comprehensive technology, services, and administration tools in a closed loop environment to support field marketing. It is designed for non-marketers and covers services and functionality historically supplied by multiple disconnected vendors. Even non-technical end users can initiate, deliver and track compliant, localized marketing and advertising programs with dmEDGE.

"New England is a global center of technology and innovation, so being recognized as a finalist in this year's MITX Technology Awards is a huge honor," said Rick Kollmeyer, Chief Technology Officer for Direxxis. "This validates the vision of our executive team, as well as the huge effort put forth by our bright and dedicated development team. We are energized in our ongoing goal to innovate and expand our market-defining product."

“Being named a finalist in the MITX Technology Awards is an important achievement,” said Kiki Mills, president of MITX. “This recognition translates into increased exposure with media, industry analysts and investors, and provides them a higher profile in their industry. We congratulate all of the finalists on their achievement and wish them luck in the competition.”

Finalists represent the spectrum of innovation in New England’s technology sector, demonstrated by eleven categories at this year’s awards, which include: Analytics and Business Intelligence, Cloud Computing, Devices, E-Commerce/Alternative Retail, Marketing/Customer Relationship Technologies, Mobile Application, Mobile Infrastructure, Online Advertising, Rich Media, Social Media, and Technology Enablers.

“Our success comes from close strategic partnerships with our customers, our world-class technology, and our team of knowledgeable distributed marketing experts.” said Direxxis Chief Marketing Officer William Fayerweather. “We are honored to be named a 2010 MITX Technology Awards finalist.”

Direxxis will be recognized with the other finalists in the category of Marketing/Customer Relationship Technologies at an awards ceremony attended by the region’s top technology and business professionals. Winners will be announced at the ceremony at the Boston Marriott Copley Place on Wednesday, June 2, 2010.

In addition to being selected as a finalist for their category, finalists are eligible for a ‘Best of’ award and for a ‘Promise’ award, which recognizes start-up companies whose emerging technology solutions show promise to make a significant business impact.

The MITX Technology Awards program is sponsored through the generous support of: The Atom Group, DLA Piper, LEWIS PR and PricewaterhouseCoopers. Creative partners include: Corey Machanic, Height&Hands, massAV, and PJ Moore: Brand Design & Strategy.

About MITX

The Massachusetts Innovation & Technology Exchange (MITX) is the region’s premier professional organization for the Internet business and marketing industry. Reaching more than 7,500 professionals in New England, MITX is the community for thought leadership, building business relationships and professional training and development. Members of the MITX community take advantage of events, sponsorships, speaking opportunities and networking to make business connections and exchange ideas. With more than 60 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking with other likeminded peers to source potential business leads, partnerships, ideas, and funding. MITX is headquartered in Cambridge, MA. Visit us at www.mitx.org.

About Direxxis

Direxxis is a marketing technology and services company focused on enabling organizations to build great relationships with their current and prospective customers. dmEDGE is Direxxis’ on demand marketing and advertising portal which is specifically designed to support organizations with decentralized sales and marketing needs. dmEDGE delivers the technology, services, and administration tools necessary to allow corporate marketing to enable decentralized users to create, store, localize, execute and measure marketing and advertising communications in a self service, closed loop environment. More information is available at www.direxxismarketing.com.

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All trademarks and registered trademarks used herein are the property of their respective owners.

Contacts:

Jessica Winston
MITX
617-871-2155 x208
Jessica@mitx.org

and

William Fayerweather
Direxxis, Inc.
781-444-7900
wfayerweather@direxxismarketing.com
Contact
Direxxis, Inc.
William Fayerweather
781-444-7900
www.direxxismarketing.com
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