Church’s Chicken Selects Eos for In-Store Music and Messaging
QSR leader recognizes the marketing potential in background music.
Clearwater, FL, May 07, 2010 --(PR.com)-- Applied Media Technologies Corporation (AMTC) announced that it has reached an agreement with Supply Management Services, Inc., the purchasing organization for Church’s Chicken, to provide a specially-discounted package on Eos background music to its stores nationwide. Church’s, an international brand with over $1 billion in sales per year, serves 3 million customers per week.
Eos, the lowest-cost business background music service on the market at $19.95 per month, features 65 channels of pure, uninterrupted business music, free of commercials, DJs and station IDs. No contract is required, and all music royalties are covered. AMTC distributes Eos under an agreement with Eos Music Corporation.
Along with background music, Eos will allow stores to insert AMTC-created Church’s advertising messages between songs. “To me, that was the clincher,” according to Tom Coppola, an AMTC Sales Manager, “Instead of music being just an overhead cost, Eos makes store music a sales tool.” Coppola says, “Church’s stores are enthusiastically embracing the concept. They’re using the messaging to promote high-margin sides and desserts, along with things many customers aren’t aware of, like catering.”
About Church’s Chicken
Founded in San Antonio, Texas, in 1952, Church's Chicken® is a highly recognized brand name in the QSR sector and is one of the largest quick-service chicken concepts in the world. Church's Chicken® serves freshly prepared, high quality, flavorful chicken and tenders with signature sides and hand-made from scratch biscuits at low prices. Church’s differentiates from its competitors in care and attention given in preparation of food and is positioned as the Value Leader in the Chicken QSR category. As of July 2009, the Church's system consisted of more than 1,650 locations worldwide in 22 countries, with system sales approaching $1.2 billion. For more information on Church’s Chicken, visit www.churchs.com.
About AMTC
Privately-held Applied Media Technologies Corporation (AMTC) is headquartered in Clearwater, FL. One of the nation's top providers of business background music, messaging and sound equipment, AMTC is the national distributor of SIRIUS XM Satellite Radio (Nasdaq: SIRI) for business use, under the brand name SIRIUS Music for Business, and of Eos, an Internet-delivered business music service of Eos Music Corporation. Both services provide commercial-free music with all required royalties included, without requiring a term contract. AMTC also provides custom messaging for use with background music or for telephone "on hold" use, and manufactures a wide array of commercial sound equipment. Since 1991, AMTC has served tens of thousands of customers around the globe, including names like Bally Total Fitness, Chrysler, Continental Airlines, Ford, Morgan Stanley, True Value Hardware, Volkswagen and Yum! Brands. For further information, visit www.amtc.com.
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Eos, the lowest-cost business background music service on the market at $19.95 per month, features 65 channels of pure, uninterrupted business music, free of commercials, DJs and station IDs. No contract is required, and all music royalties are covered. AMTC distributes Eos under an agreement with Eos Music Corporation.
Along with background music, Eos will allow stores to insert AMTC-created Church’s advertising messages between songs. “To me, that was the clincher,” according to Tom Coppola, an AMTC Sales Manager, “Instead of music being just an overhead cost, Eos makes store music a sales tool.” Coppola says, “Church’s stores are enthusiastically embracing the concept. They’re using the messaging to promote high-margin sides and desserts, along with things many customers aren’t aware of, like catering.”
About Church’s Chicken
Founded in San Antonio, Texas, in 1952, Church's Chicken® is a highly recognized brand name in the QSR sector and is one of the largest quick-service chicken concepts in the world. Church's Chicken® serves freshly prepared, high quality, flavorful chicken and tenders with signature sides and hand-made from scratch biscuits at low prices. Church’s differentiates from its competitors in care and attention given in preparation of food and is positioned as the Value Leader in the Chicken QSR category. As of July 2009, the Church's system consisted of more than 1,650 locations worldwide in 22 countries, with system sales approaching $1.2 billion. For more information on Church’s Chicken, visit www.churchs.com.
About AMTC
Privately-held Applied Media Technologies Corporation (AMTC) is headquartered in Clearwater, FL. One of the nation's top providers of business background music, messaging and sound equipment, AMTC is the national distributor of SIRIUS XM Satellite Radio (Nasdaq: SIRI) for business use, under the brand name SIRIUS Music for Business, and of Eos, an Internet-delivered business music service of Eos Music Corporation. Both services provide commercial-free music with all required royalties included, without requiring a term contract. AMTC also provides custom messaging for use with background music or for telephone "on hold" use, and manufactures a wide array of commercial sound equipment. Since 1991, AMTC has served tens of thousands of customers around the globe, including names like Bally Total Fitness, Chrysler, Continental Airlines, Ford, Morgan Stanley, True Value Hardware, Volkswagen and Yum! Brands. For further information, visit www.amtc.com.
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Contact
Applied Media Technologies Corporation
Angela Fisher
727-531-3105
www.eosmusic.com
Angela Fisher
727-531-3105
www.eosmusic.com
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