Richmond International Raceway Signs Madison+Main

Richmond, VA, May 08, 2010 --(PR.com)-- Madison+Main, an award-winning marketing and new media firm, is excited to announce Richmond International Raceway as an addition to its expanding list of clients. RIR, America’s Premier Short Track, has engaged Madison+Main for social media marketing development and implementation.

“I’m a born again NASCAR fan,” said Dave Saunders, President & Chief Idea Officer of Madison+Main, “After seeing the Nationwide Series Bubba Burger 250 and the Crown Royal presents Heath Caulhoon 400 at RIR last weekend the entire Madison+Main team is very excited about our new partnership with RIR.”

In only two short months Richmond International Raceway’s presence in social media has skyrocketed, with the ISC owned track now communicating directly with 9,000 Facebook fans and almost 3,000 Twitter users. In a two week period RIR had 112,000,000 earned media impressions in the social space.

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