Maybelline Gets Results with Live Makeovers at Walgreens

Winter Park, FL, May 08, 2010 --(PR.com)-- 100 Walgreen’s stores recently hosted a Maybelline makeover event introducing new eye and lip products to their Florida consumers. A professional makeup artist was on hand at each store to apply Studio Pearls Shadow, Lash Stiletto Mascara and Shine Sensational Lip Gloss in mini eye and lip makeovers to delighted customers. In just 2 days, over 800 makeovers were performed resulting in more than 1000 pieces sold. According to a survey consumers took during the event, over one-third had never tried Maybelline products before, 33% purchased something that day and another 62% said they would make a Maybelline purchase in the future because of this event.

While there, the makeup artist personally trained the store’s Beauty Advisor on the brands so that they may assist future customers. Walgreens stores have an average of 3 beauty advisors per store – the only drug chain with beauty help in all stores.

The event was facilitated by Cosmetic Promotions, Inc – a promotional and marketing company headquartered in Central Florida who handles a slate of marketing programs for the #1 drug chain. As budgets get cut and staff is reduced, Retail stores are utilizing more third party companies to assist in building sales. By hiring outside firms to fill out their lean marketing, chains are finding great results with less time investment.

Cosmetic Promotions prides itself on providing totally turnkey programs for retail chains. For their in-store demo’s they create an “event in a box” kit that is sent to each demonstrator to bring into the store, eliminating the chance of items getting lost before the event. A standard kit includes the products, custom made signs and a beauty basket giveaway that customers can enter to win. “Our makeup artists have a minimum 2 years experience applying cosmetics and we do live telephone trainings before each event” says Joann Tyson, the company’s CEO; “We also train them on selling tips and give them the proper tools so each artist can execute the event. This is why a standard rate of sales at one of our events results in selling about one week’s worth of product in just 4 hours.”

For more information on Cosmetic Promotions, contact Joann Tyson at 888-644-9916 or visit our website: www.cosproagency.com.

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