celum Introduces celum IMAGINE Release IV.7

Linz, Austria, May 09, 2010 --(PR.com)-- celum GmbH introduces the latest release of its enterprise digital asset management solution celum IMAGINE IV.7. Improved user-friendliness, expanded functionality and mobile access to centrally stored data and media make the new release of celum IMAGINE a powerful digital asset management solution for companies of all sizes.

"We work closely with our customers and partners to ensure that we are able to optimally support ever changing work processes in communication, marketing and sales and reduce external costs. The new release of celum IMAGINE assists companies in automating, accelerating and centrally managing routine and costly processes," states Michael J. Kräftner, CEO of celum GmbH. "Faster and safer remote access to the central data and media management system, while on the go, offers real value and helps to improve the acceptance of this digital management system."

Mobile Access to Digital Asset Management
Many marketing and sales professionals use their iPhones to conveniently access company applications when they are out of the office. With this new release, marketing professionals can for example transmit photos and videos from an event directly via their iPhone to the celum IMAGINE solution. If a sales person, for example, wishes to send a product video to a customer, they can access the central data and media manager directly using their iPhone, search for the video and send the link or pin directly to their customer. The file does not first need to be loaded onto their mobile device. Celum IMAGINE automatically ensures that the customer receives the latest version of the file in the requested format. This same functionality is also available for iPad users. Other smartphone operating systems, such as Android and Symbian, will also be supported by celum in the future.

New Functionality from celum IMAGINE IV.7
The optimised user interface of celum IMAGINE is on the one hand simple and intuitive to use for occasional users but on the other hand offers extensive functionality for power users who want to automate complex work processes within their company. The integrated version control ensures that all users are automatically working with the latest files, while still making available older versions. A native interface with Helios image processing ensures professional colour conversion during the download of data.

In more complex work environments, it is possible to individually define user access rights right down to the field level of the metadata. Connections between media elements may be freely defined and this simplifies the integration with any third party software.

celum IMAGINE also performs well as a cloud service because of its native support for Amazon Simple Storage Service (S3).

The New celum Product Lines
With its four product lines, celum addresses the requirements of customers ranging from small and mid-sized enterprises up to large corporations.
celum IMAGINE is the comprehensive enterprise digital asset management solution for complex enterprise work processes.

celum MOVIS is a stand-alone system for editing and managing videos and social media elements.

celum DYNAMO is a flexible platform for remote publishing (web-to print) and brand management.

celum SWIFT is the digital asset management for small and mid-sized companies.

The different digital asset management solutions from celum are available for purchase or rental via a licensing model and are offered together with partners as software as a service.

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