Shine Advertising Co. Named Agency of Record for Visions Windows & Doors
Shine Adds Another Client to Extensive Home Category Roster.
Madison, WI, November 22, 2006 --(PR.com)-- Visions Windows & Doors, a premium vinyl window produced by Weather Shield Manufacturing, has named Shine Advertising Co. as advertising agency of record. Shine will be responsible for development of a comprehensive brand launch for Visions.
“We wanted to really stress the fact that Visions is not your typical vinyl window manufacturer. The brand has a no-holds barred attitude and we wanted an agency that shared this feeling. It was only natural that we chose Shine,” said Bob Eckert, director of marketing for Weather Shield Windows & Doors. “We were looking for a bold new approach, and that’s exactly what Shine brings to the table.”
The campaign will launch Visions as a vinyl window provider with hefty construction, high performance features, and a “born tough,” down-to-earth attitude. A complete brand identity, national print campaign, direct mail, trade booth design, dealer and builder promotions and sales materials are likely on tap for the brand launch, which will be unveiled at the International Builders’ Show in February, 2007.
“It’s extremely flattering to be chosen to take on a bold new brand like this,” said Curt Hanke, co-founder and account director at Shine. “We are delighted to collaborate with Visions and carve out a unique, meaningful niche in the cluttered, commoditized vinyl window marketplace.”
Visions Windows & Doors are premium vinyl windows and patio doors available through independent dealers nationwide. “Born Tough,” Visions products are among the highest quality vinyl windows available. Learn more at www.visionswindows.com.
Shine Advertising Co., headquartered in Madison, Wis., helps build both up-and-coming and established brands focusing in the home category, such as Weather Shield Windows & Doors, Peachtree Doors and Windows and Veridian Homes. Additional brands on Shine’s client roster include Harley-Davidson Motorcycles, Umi Children’s Shoes, and Kaplan, Inc. A full-service, privately held firm, Shine is dedicated to building passion between people and brands and holds truth, honesty and integrity as its core values. Learn more at www.shinenorth.com.
Shine On.
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“We wanted to really stress the fact that Visions is not your typical vinyl window manufacturer. The brand has a no-holds barred attitude and we wanted an agency that shared this feeling. It was only natural that we chose Shine,” said Bob Eckert, director of marketing for Weather Shield Windows & Doors. “We were looking for a bold new approach, and that’s exactly what Shine brings to the table.”
The campaign will launch Visions as a vinyl window provider with hefty construction, high performance features, and a “born tough,” down-to-earth attitude. A complete brand identity, national print campaign, direct mail, trade booth design, dealer and builder promotions and sales materials are likely on tap for the brand launch, which will be unveiled at the International Builders’ Show in February, 2007.
“It’s extremely flattering to be chosen to take on a bold new brand like this,” said Curt Hanke, co-founder and account director at Shine. “We are delighted to collaborate with Visions and carve out a unique, meaningful niche in the cluttered, commoditized vinyl window marketplace.”
Visions Windows & Doors are premium vinyl windows and patio doors available through independent dealers nationwide. “Born Tough,” Visions products are among the highest quality vinyl windows available. Learn more at www.visionswindows.com.
Shine Advertising Co., headquartered in Madison, Wis., helps build both up-and-coming and established brands focusing in the home category, such as Weather Shield Windows & Doors, Peachtree Doors and Windows and Veridian Homes. Additional brands on Shine’s client roster include Harley-Davidson Motorcycles, Umi Children’s Shoes, and Kaplan, Inc. A full-service, privately held firm, Shine is dedicated to building passion between people and brands and holds truth, honesty and integrity as its core values. Learn more at www.shinenorth.com.
Shine On.
###
Contact
Shine Advertising
Tracy Bliven
608-442-7373
www.shinenorth.com
Tracy Bliven
608-442-7373
www.shinenorth.com
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