Unique New Approach to Flexible Work Transforms Contract Workers Into Vendors

Novel New Solution Meets Today’s Challenges of Procuring Contract Talent: Compliance, Cost and Contractor Loyalty

Saint Petersburg, FL, May 12, 2010 --(PR.com)-- BOTH USA (www.bothpro.com) announced today that companies now have an alternative for flexible work arrangements: vendor relationships. By enabling and assisting professionals who work on a contract basis to become a fully supported "Business of One," BOTH provides a framework for companies to engage contract talent, independent professionals and freelancers as suppliers of services, rather than as workers. The BOTH approach to replacing work arrangements by vendor relationships creates a foundation for equitable, cost-effective and compliant ties between companies and individuals, and eliminates expensive middlemen, third parties and pseudo employment constructions.

Erik Vonk, Founder and CEO of BOTH USA (BOTH) indicates, "At least 25% of the workforce has "contingent" work arrangements and this important segment of our society is growing at an unprecedented pace. All conventional solutions are based on reconfigured employment models which are met with stern warnings of crack downs, increased scrutiny and audits of employer compliance. It is a pleasure to offer a viable alternative which serves the needs of companies on one hand and independent professionals on the other, while meeting the requirements of the government."

BOTH is planning to have an exclusive webcast with Q&A on Thursday, June 10, 2010, from 3:00 PM – 4:00 PM ET which will further discuss this new approach to flexible work. Additional information regarding the webcast will be available on their website at www.bothpro.com/events.html.

Facing Flexible Workforce Challenges

While current societal developments are further increasing the costs, obligations and burdens of employment, economic realities are forcing companies to rely on flexible workforce strategies at unprecedented levels. Confronted by these opposing forces, H.R. Executives are facing significant challenges, including:

- Achieving optimal synchronicity between company goals, revenues and human resource expenditures.

- Creating and maintaining continuous access to talent pools.

- Developing company loyalty among contract workers.

- Ensuring compliant flexible work arrangements.

Shortcomings of Conventional Work Models

In this environment, any shortcomings of conventional flexible work arrangements are accentuated in the following ways:

- All existing approaches either transfer the employer of record status to a third party or circumvent an employment altogether, without providing a viable alternative relationship.

- All structures that involve a third party as employer of record are expensive, often based on significant mark-ups of contract rates or fees.

- All current configurations are employer-centric, tied to a specific project or assignment, and create disruption of vary degrees in the lives of the contract talent involved.

A New Solution for the New Reality

A new solution is now available for H.R. Executives to procure the services of independent professionals in a secure, cost-effective way that is talent-friendly and provides an opportunity to build company loyalty among contract workers. The unique features of this new service are:

- Framework for Compliance -- The transformation of work arrangements into vendor relationships, providing a strong framework for compliance.

- Talent-centricity and Permanence -- The service is not project-specific but designed to permanently support, enable and unburden the professional.

- Cost-effectiveness -- Fees have a fixed monthly base that translates into a $2.50 per hour mark-up, should the company reimburse the contractor.

About BOTH

BOTH, an acronym for Back Of The House, has developed a solution which is uniquely geared toward new economic and societal reality by offering a safe vehicle to exchange competencies for income on a vendor basis, rather than as part of a work arrangement. The service provides all support functions, benefits and entitlements that have traditionally been part of a corporate infrastructure. This includes exclusive privileges at Regus, the world’s leading provider of flexible workspace solutions with 500 business centers across the Americas and 1000 around the world. Although BOTH is completely talent-centric and does not serve companies or charge fees to corporate clients, the unique characteristics of the service make the BOTH Professional (BOTHPro) an attractive contract talent candidate for companies. The BOTHPro is screened, operates as a vendor through a personally owned company, is unburdened and fortified by optional, personalized health and retirement benefits. As a result, the BOTHPro can be fully focused on applying their skills and does not represent a second-class citizen at the company’s water cooler.

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BOTH USA, LLC
Mick Constantinou LLC
727-825-3955
www.bothpro.com
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