BRIOprint Reports Surge in Calendar Printing Production
Commercial printing company, BRIOprint, plans aggressive calendar printing sales initiatives in response to 3rd and 4th quarter demand
Minneapolis, MN, November 27, 2006 --(PR.com)-- http://www.brioprint.com - BRIOprint, a leading commercial printing company providing large format sheet fed printing, heat set web printing, and other commercial color printing services, has begun planning for the 2008 calendar printing season.
"I think we are just scratching the surface of what is a very deep market," said William Reynolds, Managing Director at BRIOprint in discussing his company's preparation for 2008. "If switching on the 'Open' sign resulted in this year's success, I'm eager to see what next year holds as we begin rolling out our competitive advantages."
One of BRIOprint's new and eagerly anticipated services for 2008 is to begin providing clients with templates during the layout phase of calendar production.
"We serve the self publishing (book printing) market very well - I would say without equal," said Reynolds, "so it is a very simple and effortless step to apply our current practice of creating cover templates for book projects, to calendar printing projects."
By offering calendar templates, BRIOprint hopes to better capture the novice calendar buyers who often make purchasing decisions based on intangibles like trust rather than price.
"They often have a good idea of what they want, just not how to get it. In this way they are very similar to authors," said Reynolds. "If we educate and demystify the process, we end up with happy clients that come back year after year."
BRIOprint also has recently augmented its design and layout department to better accommodate the file prep challenges associated with calendar printing. Though templates help ensure better files, many clients still submit artwork via non-standard formats such as Microsoft Publisher and Word. In these instances, BRIOprint continues to smoothly and affordably lend layout/design assistance in order to ensure complete satisfaction.
"Templates are on the horizon along with some other cool initiatives," said Reynolds. "The end goal remains the same: Getting the client to say, 'Thank you. You really came through for me.'"
For more information on BRIOprint calendar printing and its other services visit www.brioprint.com
About BRIOprint
BRIOprint is a commercial printing company headquartered in Minneapolis, MN servicing all markets nationwide with specializations in retail point of purchase, hard and soft cover book manufacturing, and magazine/catalog/calendar printing.
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"I think we are just scratching the surface of what is a very deep market," said William Reynolds, Managing Director at BRIOprint in discussing his company's preparation for 2008. "If switching on the 'Open' sign resulted in this year's success, I'm eager to see what next year holds as we begin rolling out our competitive advantages."
One of BRIOprint's new and eagerly anticipated services for 2008 is to begin providing clients with templates during the layout phase of calendar production.
"We serve the self publishing (book printing) market very well - I would say without equal," said Reynolds, "so it is a very simple and effortless step to apply our current practice of creating cover templates for book projects, to calendar printing projects."
By offering calendar templates, BRIOprint hopes to better capture the novice calendar buyers who often make purchasing decisions based on intangibles like trust rather than price.
"They often have a good idea of what they want, just not how to get it. In this way they are very similar to authors," said Reynolds. "If we educate and demystify the process, we end up with happy clients that come back year after year."
BRIOprint also has recently augmented its design and layout department to better accommodate the file prep challenges associated with calendar printing. Though templates help ensure better files, many clients still submit artwork via non-standard formats such as Microsoft Publisher and Word. In these instances, BRIOprint continues to smoothly and affordably lend layout/design assistance in order to ensure complete satisfaction.
"Templates are on the horizon along with some other cool initiatives," said Reynolds. "The end goal remains the same: Getting the client to say, 'Thank you. You really came through for me.'"
For more information on BRIOprint calendar printing and its other services visit www.brioprint.com
About BRIOprint
BRIOprint is a commercial printing company headquartered in Minneapolis, MN servicing all markets nationwide with specializations in retail point of purchase, hard and soft cover book manufacturing, and magazine/catalog/calendar printing.
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BRIOprint
Karen Sams
952 400 0234
www.brioprint.com
Karen Sams
952 400 0234
www.brioprint.com
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