Audio Tours Can Extend Vacation Length
79.5% of the respondents stated that they would extend their vacation in order to visit one of the locations mentioned on the audio traveling companion. Nearly 90% of the adults indicated that they would modify their trip itinerary to visit locations described on a track. In contrast, 51% stated they would modify their trip by something they saw on a website.
Los Angeles, CA, May 15, 2010 --(PR.com)-- City Concierge, Inc. the marketing firm behind City Concierge Reservations, an independent central resort reservation agency has determined that visitors are more likely to extend their vacation stay when they are presented with an audio tour guide prior to travel.
As part of the support and sponsorship given to Roadside Heritage, a series of audio tours about Highway 395 the road traveled through Inyo and Mono Counties to destinations such as Mammoth Mountain, Bishop, Lone Pine and Lee Vining in California, City Concierge’s close tie to this community resulted in the company creating the marketing for the 3 audio travel companions explaining the culture and heritage of the surrounding areas along the highway. Included in the topics were stories about early pioneers, the early days of Mammoth Mountain, Mono Lake, alpine flora, fauna and archaeology. Audio CDs were produced and are distributed by local visitor bureau agencies, chambers of commerce and at tourist locations. Receivers were asked to participate in a focus group / survey and the results were very revealing.
79.5% of the respondents stated that they would extend their vacation in order to visit one of the locations mentioned on the audio traveling companion. Nearly 90% of the adults indicated that they would modify their trip itinerary to visit locations described on a track. In contrast, 51% stated they would modify their trip by something they saw on a website. “This is huge.” According to City Concierge President, Jefferson Lanz, “it proves that something so simple and can have an economic impact on a resort town.” The CDs have proven great value in promoting the destinations and are also used by supporting local visitor agencies when distributing traditional travel print materials to potential customers and out of the area travel agencies.
Anyone may request a CD at the City Concierge website (www.CityConcierge.com) or can customize their audio tour by downloading MP3 files right to their portable device at the Roadside Heritage website (www.RoadsideHeritage.org).
About City Concierge® - As the only Internet based fully independent central reservation service, City Concierge ® delivers a collection of tourism based services, resort reservations and information, along with business partnerships that offer vacation and travel services for individuals, groups and corporate travel. City Concierge® (www.CityConcierge.com). For more information, call the corporate office, Jefferson Lanz, 323-874-6610
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As part of the support and sponsorship given to Roadside Heritage, a series of audio tours about Highway 395 the road traveled through Inyo and Mono Counties to destinations such as Mammoth Mountain, Bishop, Lone Pine and Lee Vining in California, City Concierge’s close tie to this community resulted in the company creating the marketing for the 3 audio travel companions explaining the culture and heritage of the surrounding areas along the highway. Included in the topics were stories about early pioneers, the early days of Mammoth Mountain, Mono Lake, alpine flora, fauna and archaeology. Audio CDs were produced and are distributed by local visitor bureau agencies, chambers of commerce and at tourist locations. Receivers were asked to participate in a focus group / survey and the results were very revealing.
79.5% of the respondents stated that they would extend their vacation in order to visit one of the locations mentioned on the audio traveling companion. Nearly 90% of the adults indicated that they would modify their trip itinerary to visit locations described on a track. In contrast, 51% stated they would modify their trip by something they saw on a website. “This is huge.” According to City Concierge President, Jefferson Lanz, “it proves that something so simple and can have an economic impact on a resort town.” The CDs have proven great value in promoting the destinations and are also used by supporting local visitor agencies when distributing traditional travel print materials to potential customers and out of the area travel agencies.
Anyone may request a CD at the City Concierge website (www.CityConcierge.com) or can customize their audio tour by downloading MP3 files right to their portable device at the Roadside Heritage website (www.RoadsideHeritage.org).
About City Concierge® - As the only Internet based fully independent central reservation service, City Concierge ® delivers a collection of tourism based services, resort reservations and information, along with business partnerships that offer vacation and travel services for individuals, groups and corporate travel. City Concierge® (www.CityConcierge.com). For more information, call the corporate office, Jefferson Lanz, 323-874-6610
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City Concierge
Sandy Lanz
323-874-6610
www.cityconcierge.com
Sandy Lanz
323-874-6610
www.cityconcierge.com
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