Search Marketing and Pay-Per-Click Campaigns Are Integral Tactics in the Marketing Mix for Retailers

San Jose, CA, May 18, 2010 --(PR.com)-- A recent survey conducted by Internet Retailer shows that search marketing, including pay-per-click (PPC) strategies, will be a focus for retailers in 2010. iSpionage, a competitive intelligence software services company, continues to enhance its software so that retailers are able to create the most competitive search marketing campaigns.

“The survey data validates our business,” said Leon Krishnayana, iSpionage founder. “Nearly 1/3 of retailers surveyed reported that ½ of online sales were a result of search marketing. That’s pretty compelling. ”

The survey results also show that roughly 44% of respondents stated that search budgets were increased in the past year and nearly 50% plan to make the increases in the approaching year. As consumers continue to make purchase decisions online, search marketers must continue to deliver the results.

“Search marketing for retailers is only going to get more competitive, as these companies vie for consumer spending. We’ve created dynamic software that optimizes pay-per-click strategies based on competitive intelligence,” states Leon. “We are in the business of helping our customers, especially retailers, increase online revenues.”

For more information about pay-per-click strategies, please visit www.ispionage.info.

For more information about iSpionage tools and offers, please visit www.ispionage.com.

About iSpionage
Founded by Leon Krishnayana in 2008, iSpionage is a competitive intelligence software services company, specializing in the search engine advertising industry. iSpionage monitors Google, Yahoo and MSN text, ads and trends, enabling clients to view competitors' ad copy, position, search engine coverage, ad testing results, and marketing strategy. iSpionage provides the right intelligence to out strategize the competition.

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