Coldwell Banker Howard Perry and Walston Introduces “Cash for Closing” Program

Raleigh, NC, May 20, 2010 --(PR.com)-- Eb Moore, CEO of Coldwell Banker Howard Perry and Walston (www.hpw.com), has announced the start of a Triangle-wide campaign, the Coldwell Banker Howard Perry and Walston “Cash for Closing” program, which runs from May 1 through July 31. Participating home sellers are contributing a minimum of $1,000 that can be used towards a buyer’s permitted closing costs or an interest rate buy down. Buyers who use Coldwell Banker Howard Perry and Walston’s preferred lender, Towne Mortgage of the Carolinas, for lending purposes will receive an additional $1,000 towards closing costs. The purpose of the program is to re-energize qualified home buyers who missed out on the homebuyers tax credit that ended in April, incentivize a new, broader home buyer audience who were not eligible for the tax credit, and help further separate homes from others and make them more attractive to potential buyers.

Quotes:
“Our hope is to set Coldwell Banker Howard Perry and Walston’s homes for sale apart from others on the market in the Triangle by offering the ‘Cash for Closing’ program,” said Moore. “It’s an opportunity that applies to home buyers who did not qualify for the recently ended tax credit and those who were not ready to buy at the time.”

New Media Content:
http://www.hpw.com/Blog/Raleigh-Real-Estate/

http://www.facebook.com/HowardPerryandWalston

http://www.hpw.com/hpw-tv.aspx

About Coldwell Banker Howard Perry and Walston:
Howard Perry, an established builder, and Don Walston, a real estate entrepreneur, formed Coldwell Banker Howard Perry and Walston in 1972. Today the company is the #1 Coldwell Banker company in North Carolina, has more than 650 real estate professionals, sales offices across the Triangle, the area’s premier new homes division, a mortgage company, insurance services division, title company, an award-winning relocation division, a growing concierge home services division, the area’s No. 1 real estate school, and one of the state’s top real estate Web sites. The company has become one of the largest full-service residential real estate company in the Triangle and one of the leading realty firms in the nation, with more than 6,000 transactions a year and over $1.3 billion in sales. In 2007 and 2008, RealTrends recognized Coldwell Banker Howard Perry and Walston as the #1 real estate company in the Triangle area. In 2009, the Triangle Business Journal recognized the company as the #1 real estate firm in the Triangle. In 2007 and 2008 they were named the #1 Best Place to Work in the Triangle by the Triangle Business Journal and received the National Coldwell Banker Golden Hammer Centennial Award for their commitment and work with Habitat for Humanity. For more information about Coldwell Banker Howard Perry and Walston visit their Web site at www.hpw.com.

Michelle Fowler
MMI Public Relations
(919) 233-6600
michelle@mmipublicrelations.com
twitter.com/MMIPR
www.mmipublicrelations.com

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