VerticalResponse Recognizes Open Minds Production for Email Excellence in Quarterly Awards Program
Open Minds Production’s One of the Top 500 Small Businesses Recognized for High Customer Engagement Rates in Email Marketing.
San Francisco, CA, May 20, 2010 --(PR.com)-- VerticalResponse, Inc. a leading provider of self-service email marketing, online survey and direct mail solutions for small businesses, today announced Open Minds Production (http://www.openminds.tv) as one of the winners in their new customer awards program, the Vertical Response 500. This awards program highlights the top 500 small business customers that have maintained very high email engagement rates—as demonstrated by their average email open rates and click through rates. To qualify for the awards, customers had to have sent at least four email campaigns in the first quarter of 2010, and mailed to a list size of between 100-500 opt-in subscribers.
“VerticalResponse 500 award honorees such as Open Minds Production are using email marketing successfully to grow their businesses, and like VerticalResponse they know the importance of creating engaging emails that provide true value to recipients,” said Janine Popick, CEO of VerticalResponse. “The open and click through rates of their email campaigns are a testament to their excellence in growing their small business.”
VerticalResponse 500 Awards: Criteria
The team of marketing experts at VerticalResponse identified the top 500 small businesses, based on email marketing performance and engagement in the first quarter of 2010. The following criteria was used to determine the VerticalResponse 500 winners:
- Open rates: average above 20%
- Click through rates: average above 4%
- Size of email send: average between 100-500 emails per email
- Number of emails sent: at least four email campaigns
"It's great to be recognized for the success of our email campaigns. I've been continually amazed at our high open and click through rates. It's confirmation that our subscribers appreciate our hard work and dedication to our business," said Maureen Elsberry, Marketing Director of Open Minds Production.
For details and updates on the VerticalResponse 500 award program, go to: http://www.verticalresponse.com/vr500
About VerticalResponse
Vertical Response, Inc. is a leading provider of self-service email marketing, online surveys and direct mail services empowering small businesses to easily create, manage and analyze their own direct marketing campaigns. VerticalResponse bundles email, online surveys and postcards to offer customers an integrated Web-based direct marketing solution that’s intuitive and affordable. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit www.verticalresponse.com
###
“VerticalResponse 500 award honorees such as Open Minds Production are using email marketing successfully to grow their businesses, and like VerticalResponse they know the importance of creating engaging emails that provide true value to recipients,” said Janine Popick, CEO of VerticalResponse. “The open and click through rates of their email campaigns are a testament to their excellence in growing their small business.”
VerticalResponse 500 Awards: Criteria
The team of marketing experts at VerticalResponse identified the top 500 small businesses, based on email marketing performance and engagement in the first quarter of 2010. The following criteria was used to determine the VerticalResponse 500 winners:
- Open rates: average above 20%
- Click through rates: average above 4%
- Size of email send: average between 100-500 emails per email
- Number of emails sent: at least four email campaigns
"It's great to be recognized for the success of our email campaigns. I've been continually amazed at our high open and click through rates. It's confirmation that our subscribers appreciate our hard work and dedication to our business," said Maureen Elsberry, Marketing Director of Open Minds Production.
For details and updates on the VerticalResponse 500 award program, go to: http://www.verticalresponse.com/vr500
About VerticalResponse
Vertical Response, Inc. is a leading provider of self-service email marketing, online surveys and direct mail services empowering small businesses to easily create, manage and analyze their own direct marketing campaigns. VerticalResponse bundles email, online surveys and postcards to offer customers an integrated Web-based direct marketing solution that’s intuitive and affordable. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit www.verticalresponse.com
###
Contact
VerticalResponse
Jo Large
415-808-2457
www.verticalresponse.com
Jo Large
415-808-2457
www.verticalresponse.com
Contact
Categories