thePodVod.com Goes Beta, Allows Individuals to Sell Creative Audio & Video Content

Arlington, VA, November 27, 2006 --(PR.com)-- Today, Innovatu is launching its newest Web 2.0 creation, thePodVod.com. A year ago, co-founder of Innovatu, Scott (Sed) King, created the idea of combining a digital music marketplace with that of a stock-photography website. The combination, thePodVod.com, brings the best of both concepts together to allow creative individuals to upload and sell their own audio and video content through the online portal. Independent artists and filmmakers have applauded Innovatu in creating a credible place where quality content can be bought and sold and still protect their copyright with its web-based digital rights management. Additional features thePodVod.com has include a credits-based transaction system, an artist-managed portal to manage content, and integration with any portable MP3 or MP4 audio or video player. During it’s official Beta phase, every new user is gifted with 10 credits to start purchasing content.

Direct C2C Transactions
Why do consumers need radio to tell them what good new music is out there anymore? The answer is they don’t, and the new revolution brings artists right to consumers. ThePodVod.com is a launching place for artists and filmmakers who want to go big. The only way to go big, is to prove yourself. ThePodVod.com makes this possible with a file-rating system, the ability for others to write reviews, and the ability for members to add content they like to a wishlist. When a member is ready to buy a song, podcast or movie, the transaction takes less than 10 seconds with their unique credits-based system. When an artist is ready to get paid, they can request a check that is mailed right to their home.

Web-Based DRM
Today’s online music stores each have their own digital rights management software that protects audio and video files from being shared. Their artists, no matter how small, also recognize the harm free file sharing can cause, but also realize the benefit. At thePodVod.com they believe in trust, and they are putting that trust in their members. If they believe in an artist’s content, they will support that artist by purchasing their content. ThePodVod.com also does their part using their web-based DRM system that tracks user downloads and allows a file only to be downloaded 5 times per purchase.

Universal Player Compatibility
ThePodVod.com supports universal file formats including MP3, MP4, WMV, and MOV files. By supporting only universal file formats, thePodVod.com can insure that its content will be playable on 90% of personal audio and video players. Although thePodVod.com does not create content itself, it encourages artists to follow its file format restrictions and offers tools to help artists convert their content to a compatible file format that is universally playable.

About thePodVod.com
Entertainment is everywhere around us, yet most of the creativity in the world never gets shown to others. ThePodVod brings individuals’ creativity to a marketplace where users buy and sell content using credits. Since most independent artists or filmmakers are tight on cash, this allows anyone to sell their creative content without huge distribution fees. More information can be found online at http://www.thepodvod.com

About Innovatu
Founded in 2006, Innovatu is an innovation workshop that is constantly reviewing new ideas for economic value and working to bring the best ideas to the light of day as Web 2.0 companies.

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