Peritus to Lead Gatlinburg Department of Tourism PR and Marketing Campaign
The Gatlinburg Department of Tourism links with Peritus Public Relations to lead marketing efforts for the city, promoting the Gatlinburg brand.
Louisville, KY, May 22, 2010 --(PR.com)-- The Gatlinburg Department of Tourism announced yesterday that it has selected Peritus to lead marketing and public relations efforts for the city. Peritus will oversee marketing and media efforts to promote the Gatlinburg brand. Peritus was chosen as the PR agency of record after a comprehensive multi-step selection process for PR, advertising and interactive services, which included more than 30 agencies.
Peritus is a full-service public relations firm in the Midsouth region. According to O’Dwyer’s recent national ranking report, Peritus ranked 61st among the nation’s top PR and public affairs firms in annual billings. The communications firm is widely recognized for its vast experience in tourism marketing and public relations. Peritus has created and implemented strategic winning solutions for a variety of clients in the tourism sector including 21c Museum Hotel, Louisville Convention and Business Bureau, Hotel Preston and Marriott Hotels.
The firm is honored to represent the awe-inspiring mountain destination, widely known as The Gateway to Great Smoky Mountains National Park.
“We are thrilled to partner with the Gatlinburg Department of Tourism in their efforts to bring travelers to the city,” said Peritus CEO Tim Mulloy. “We have extremely talented group of people that will help grow the Gatlinburg brand and ultimately increase visitors to the premier Smoky Mountain destination.”
The Gatlinburg Department of Tourism serves as the economic engine for the city of Gatlinburg and tourism industry partners through increased travel, conventions and special events. The Department of Tourism seeks to promote Gatlinburg as the premiere vacation spot for families and thrill-seekers as well as group tours and business travelers.
“Gatlinburg is excited to form a partnership with Peritus to promote our unique offerings,” said David Perella, Executive Director for the Gatlinburg Department of Tourism. “Their tourism and media expertise, along with their creativity, energy level and presence in our feeder city markets made Peritus the clear choice to provide marketing and public relations services for our city."
About Peritus
Established in the 1990s, Peritus quickly distinguished itself as a leader in alliance development, tourism marketing, corporate communication, media relations, brand-building and influencing public policy. Peritus is headquartered in Louisville, Ky., with offices in Lexington, Ky.; Nashville, Tenn.; Indianapolis, Ind.; Columbus, Ohio; and Birmingham, Ala.
Media Contacts:
Lauren Reed
lreed@perituspr.com
615-622-5541
Mary Cecil
mcecil@perituspr.com
502-510-4790
###
Peritus is a full-service public relations firm in the Midsouth region. According to O’Dwyer’s recent national ranking report, Peritus ranked 61st among the nation’s top PR and public affairs firms in annual billings. The communications firm is widely recognized for its vast experience in tourism marketing and public relations. Peritus has created and implemented strategic winning solutions for a variety of clients in the tourism sector including 21c Museum Hotel, Louisville Convention and Business Bureau, Hotel Preston and Marriott Hotels.
The firm is honored to represent the awe-inspiring mountain destination, widely known as The Gateway to Great Smoky Mountains National Park.
“We are thrilled to partner with the Gatlinburg Department of Tourism in their efforts to bring travelers to the city,” said Peritus CEO Tim Mulloy. “We have extremely talented group of people that will help grow the Gatlinburg brand and ultimately increase visitors to the premier Smoky Mountain destination.”
The Gatlinburg Department of Tourism serves as the economic engine for the city of Gatlinburg and tourism industry partners through increased travel, conventions and special events. The Department of Tourism seeks to promote Gatlinburg as the premiere vacation spot for families and thrill-seekers as well as group tours and business travelers.
“Gatlinburg is excited to form a partnership with Peritus to promote our unique offerings,” said David Perella, Executive Director for the Gatlinburg Department of Tourism. “Their tourism and media expertise, along with their creativity, energy level and presence in our feeder city markets made Peritus the clear choice to provide marketing and public relations services for our city."
About Peritus
Established in the 1990s, Peritus quickly distinguished itself as a leader in alliance development, tourism marketing, corporate communication, media relations, brand-building and influencing public policy. Peritus is headquartered in Louisville, Ky., with offices in Lexington, Ky.; Nashville, Tenn.; Indianapolis, Ind.; Columbus, Ohio; and Birmingham, Ala.
Media Contacts:
Lauren Reed
lreed@perituspr.com
615-622-5541
Mary Cecil
mcecil@perituspr.com
502-510-4790
###
Contact
Peritus
Mary Cecil
502-292-4039
www.perituspr.com
Mary Cecil
502-292-4039
www.perituspr.com
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