Zac Posen Designed Residences Debut at 16 West 21st Street

New York, NY, May 22, 2010 --(PR.com)-- American fashion designer Zac Posen will unveil his first residential interior design project with a premier boutique development at 16 West 21st Street in New York City. The condominium project is the designer’s first foray into real estate. The anticipated LEED Silver-certified building is located in the Ladies’ Mile Historic district of Manhattan, a Beaux-Arts crossroads for creative industry that includes the Flatiron District to the north, the Chelsea art galleries to the west, and Greenwich Village to the south. “Working on 16 West 21st Street has provided me with the opportunity to expand my interest in design,” states Posen. “To create interiors is incredibly exciting and also a huge responsibility. Just as I do when I design clothing, I have worked with color palettes and materials that will effect those who live at 16 West 21st Street in a meaningful way.” The physical structure and façade of 16 West 21st Street is designed by Morris Adjmi. With celebrated projects that include the Prudential Center Sports Arena, the Publicis and Scholastic, Inc. headquarters in New York, the ABC Broadcasting headquarters in Burbank, and a host of luxury residential and hospitality developments, Adjmi brings an essential level of architectural experience and integrity to the project. His “whiter than white” pure glass design for 16 West 21st Street provides a stately yet minimalistic canvas, affording Posen the opportunity to create an environmental tapestry that evokes the rich colors and textures that are emblematic of his approach to fashion design. “I am really excited to be working with Zac on this project. I think we both have a common appreciation for history in design as well as things modern. I believe our collaboration will create a unique experience that connects the architecture to the interior,“ states Adjmi. Sixteen West 21st Street is the first designer collaboration from Monaco-based real estate services firm Gruppo C’E.

A unique venture partner, Gruppo C’E fuses fashion brands with a wide range of projects by utilizing its branding, marketing, design, and development expertise to create exceptional properties. “We are proud to be working with a talent like Zac Posen, and helping him realize his design vision on a new canvas - property. Having an ideal developer in F&T, who embraces our collective vision of fashion and architecture, has been equally critical in bringing to life what we know will be one of the most talked about properties in Manhattan for years to come,” states Steven Ivankovich, Gruppo C’E’s CEO.

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