Proje Calide Has Teamed Up with Nestle and Cartoon Network to Launch an Augmented Reality Game Featuring Ben 10
Istanbul, Turkey, May 22, 2010 --(PR.com)-- Digital Entertainment Company Proje Calide (www.projecalide.com) has teamed up with Nestle and Cartoon Network to launch an “Augmented Reality” (AR) campaign to promote NESQUIK® cream chocolates in Turkey. The campaign is composed of a next-generation online augmented reality game featuring Cartoon Network’s phenomena series Ben10.
The game is developed and produced by digital entertainment company Proje Calide. The augmented reality technology behind the game provides a unique interactive 3D virtual gaming experience for children.
The game will be accessed without user downloads, creating a web-based AR experience. The game is played on www.ben10sihirlikartlari.com with the Ben10 AR gaming cards that are distributed with NESQUIK® Cream Chocolate boxes in supermarkets all over Turkey.
Kids will instantly start playing the game when they showed the Ben10 Augmented reality gaming cards to their webcam once they launched the game on www.ben10sihirlikartlari.com. The game is set on a 3D platform that is designed as a planet surface, surrounded by flying space shuttles. During the game, kids will control the movements of famous Ben10 characters by moving and tilting AR gaming cards. Kids will also compete against each other by posting their scores to a game leader board.
Encapsulating the idea of true augmented reality, the game does not require any keyboard or mouse controls to play the game. This way of using augmented reality will raise the user-experience in online gaming especially for kids.
For further information: info@projecalide.com
About Proje Calide
Proje Calide is a digital entertainment company that develops online, desktop and mobile games and applications with well-established third party properties designed for advertising and entertainment. From online marketing and advertising to innovative technologies, Proje Calide aims to give its clients an advantage in the marketplace and provide the ultimate experience for their target audience. At, Proje Calide we believe that digital entertainment is a bridge for social circles throughout the world and it connects people to brands, as well.
Located in the beautiful Istanbul, Proje Calide team includes amazing producers, artists, developers, designers and testers that collaborate in an open and creative environment.
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The game is developed and produced by digital entertainment company Proje Calide. The augmented reality technology behind the game provides a unique interactive 3D virtual gaming experience for children.
The game will be accessed without user downloads, creating a web-based AR experience. The game is played on www.ben10sihirlikartlari.com with the Ben10 AR gaming cards that are distributed with NESQUIK® Cream Chocolate boxes in supermarkets all over Turkey.
Kids will instantly start playing the game when they showed the Ben10 Augmented reality gaming cards to their webcam once they launched the game on www.ben10sihirlikartlari.com. The game is set on a 3D platform that is designed as a planet surface, surrounded by flying space shuttles. During the game, kids will control the movements of famous Ben10 characters by moving and tilting AR gaming cards. Kids will also compete against each other by posting their scores to a game leader board.
Encapsulating the idea of true augmented reality, the game does not require any keyboard or mouse controls to play the game. This way of using augmented reality will raise the user-experience in online gaming especially for kids.
For further information: info@projecalide.com
About Proje Calide
Proje Calide is a digital entertainment company that develops online, desktop and mobile games and applications with well-established third party properties designed for advertising and entertainment. From online marketing and advertising to innovative technologies, Proje Calide aims to give its clients an advantage in the marketplace and provide the ultimate experience for their target audience. At, Proje Calide we believe that digital entertainment is a bridge for social circles throughout the world and it connects people to brands, as well.
Located in the beautiful Istanbul, Proje Calide team includes amazing producers, artists, developers, designers and testers that collaborate in an open and creative environment.
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Contact
Proje Calide
Duygu Altinsoy
+905322230670
www.projecalide.com
Duygu Altinsoy
+905322230670
www.projecalide.com
Contact
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