Peanut Labs Launches Social Media France

Peanut Labs Opens Up Its Surveys to Social Media Users in the Country of France, Providing Researchers Access to 3 Million Unique Respondents per Month

San Francisco, CA, May 24, 2010 --(PR.com)-- Peanut Labs, the leading provider of social media sample for market research, today announced the launch of its Social Media France Sample. With its latest international sample, Peanut Labs provides access to French respondents by profiling users from an online population of over 3 million unique individuals.

"According to a report by Strategy Analytics, 75% of French users will have enrolled on at least one social network in 2012. Staggering statistics like this emphasize the impact that social media has on empowering market researchers to access a new and unique group of respondents,” said Sean Case, senior vice president of Peanut Labs. “We are absolutely thrilled to launch our surveys in France, and to unite market research and social media users together in a country with the potential to reach three quarters of their online population.”

Each respondent is profiled on basic demographic attributes such as age, gender, geography, household income, level of education, marital status and number, as well as the age(s) and gender(s), of children living in the household. Peanut Labs also has the ability to profile for respondents who are pregnant and their duration of pregnancy. The company has plans to roll out its Social Media Gamers Sample in France shortly.

For more information regarding Peanut Labs’ sampling capabilities in Australia, Canada, France, Germany, the UK or the US, contact sales@peanutlabs.com.

About Peanut Labs

Peanut Labs connects researchers to social media through partnerships with over 400 leading networks and applications. The company provides access to fresh respondents globally by profiling users from an online population of over 240 million unique individuals. In addition to its social media sample offering, the company provides services such as programming & hosting as well as listening.

Peanut Labs is based in San Francisco with offices in Seattle and New York City. The company was founded in July 2007 and is privately held. For more information, visit www.peanutlabs.com.

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