Atelier Aveda Salons Join Efforts to Clean Up the Gulf Coast After BP Spill
San Jose, CA, May 28, 2010 --(PR.com)-- Following the tragic oil spill in the Gulf of Mexico off the Louisiana coast on April 20th, Atelier Aveda Salon Spa founder Karie Bennett decided to take action. Once again, Atelier Aveda Salon Spa and Atelier Aveda Studio at Santana Row is helping the San Francisco Bay-based organization Matter of Trust to make a difference.
“Atelier is donating hair clippings to matteroftrust.org, a non-profit organization that makes oil-absorbing mats to help clean up the oily water. Our haircuts not only look good, they do good! We’re collecting the hair clippings from our haircuts and sending them to Matter of Trust to assist with the cleanup efforts in the Gulf,” said Bennett. “The hair will be turned into oil-absorbing mats and stuffed into pantyhose material to create containment booms to soak up the oil before it does any more damage,” Bennett says.
Matter of Trust, an ecological public charity, is helping to revolutionize and “green up” oil spill cleanup through innovative thinking that promotes environmental sustainability. And you might already be a part of this program every time you get your hair cut. Thousands of salons, pet groomers, and wool farmers (alpaca, llama, sheep, goat, etc.) are donating waste fibers to Matter of Trust so that they can be made into oil spill clean up mats and containment booms to help keep our waterways clean.
Atelier Aveda Salons and Spas will be shipping them to volunteers in the Gulf Coast region on a weekly basis until the cleanup effort has been completed. “The booms and mats created from our guest’s hair clippings will be used to aid in the cleanup effort in the Gulf and at times of tragedy we all must come together to support our ecosystem” said Bennett.
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About Atelier Aveda Salon:
Atelier SalonSpa is the flagship Aveda Lifestyle Salon in the South Bay area, and is setting the standard for salon excellence locally and nationwide. With a front row view of beautiful Santana Row, Atelier enjoys the distinction of receiving the Salon Today Top 200 award for five years in a row--distinguishing it as one of the fastest-growing salons in North America. Atelier is the proud 2008 recipient of the Global Salon Business Award for Client Philosophy/Marketing and Promotion.
About Atelier’s Founder -- Karie Bennett:
Karie has a career that is close to the thirty-year mark and shows no signs of slowing. Blending her Sassoon training with private education with such industry icons as Yosh, Trevor Sorbie, and Louis Licari, as well as leadership and business mentorship, Bennett is recognized as a leader in the salon industry. Atelier SalonSpa, the Bay Area's flagship Aveda lifestyle SalonSpa is frequently awarded top honors from the Aveda Corporation, and has been the recipient of numerous awards from industry organizations.
Interview and Media Requests can be directed to Aaron Jura, Atelier Aveda General Manager (408) 244-4222.
“Atelier is donating hair clippings to matteroftrust.org, a non-profit organization that makes oil-absorbing mats to help clean up the oily water. Our haircuts not only look good, they do good! We’re collecting the hair clippings from our haircuts and sending them to Matter of Trust to assist with the cleanup efforts in the Gulf,” said Bennett. “The hair will be turned into oil-absorbing mats and stuffed into pantyhose material to create containment booms to soak up the oil before it does any more damage,” Bennett says.
Matter of Trust, an ecological public charity, is helping to revolutionize and “green up” oil spill cleanup through innovative thinking that promotes environmental sustainability. And you might already be a part of this program every time you get your hair cut. Thousands of salons, pet groomers, and wool farmers (alpaca, llama, sheep, goat, etc.) are donating waste fibers to Matter of Trust so that they can be made into oil spill clean up mats and containment booms to help keep our waterways clean.
Atelier Aveda Salons and Spas will be shipping them to volunteers in the Gulf Coast region on a weekly basis until the cleanup effort has been completed. “The booms and mats created from our guest’s hair clippings will be used to aid in the cleanup effort in the Gulf and at times of tragedy we all must come together to support our ecosystem” said Bennett.
###
About Atelier Aveda Salon:
Atelier SalonSpa is the flagship Aveda Lifestyle Salon in the South Bay area, and is setting the standard for salon excellence locally and nationwide. With a front row view of beautiful Santana Row, Atelier enjoys the distinction of receiving the Salon Today Top 200 award for five years in a row--distinguishing it as one of the fastest-growing salons in North America. Atelier is the proud 2008 recipient of the Global Salon Business Award for Client Philosophy/Marketing and Promotion.
About Atelier’s Founder -- Karie Bennett:
Karie has a career that is close to the thirty-year mark and shows no signs of slowing. Blending her Sassoon training with private education with such industry icons as Yosh, Trevor Sorbie, and Louis Licari, as well as leadership and business mentorship, Bennett is recognized as a leader in the salon industry. Atelier SalonSpa, the Bay Area's flagship Aveda lifestyle SalonSpa is frequently awarded top honors from the Aveda Corporation, and has been the recipient of numerous awards from industry organizations.
Interview and Media Requests can be directed to Aaron Jura, Atelier Aveda General Manager (408) 244-4222.
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Atelier Aveda
Aaron Jura
408-244-4222
www.atelieraveda.com
Aaron Jura
408-244-4222
www.atelieraveda.com
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