Peter Cuneo, Former CEO of Marvel Entertainment, Inc., Talks About Marvel Turnaround on The CEO Show with Robert Reiss
Peter Cuneo, Vice Chairman and former CEO, Marvel Entertainment, Inc., speaks on The CEO Show with Robert Reiss about executing profitable turn-arounds and broadening product appeal. He discusses ways to take “strategic leaps” and provides insight about his experiences at Marvel and in his personal life that have shaped how he leads.
Ridgefield, CT, May 29, 2010 --(PR.com)-- Peter Cuneo, Vice Chairman and former CEO, Marvel Entertainment, Inc., talks about the marvel of creating change and broadening appeal on The CEO Show with Robert Reiss. While turn-around efforts usually fail, Cuneo has executed numerous endeavors successfully. He points out that people are always looking for guidance and a vision, so leaders must harness this instinct and “rally” people to instigate change.
When asked about the threads common to successful turn-arounds, Cuneo discusses the importance of reaching new markets, broadening the appeal of products to more customers, and improving overall quality. Cuneo also stresses that the word “average” should not be a part of a company’s vocabulary. Reiss and Cuneo also discuss the significance of “strategic leaps” (such as forward/backward integration, acquisitions, and new product programs) to turn-arounds, which ultimately aim to reduce costs but also grow revenues.
On a more personal note, Cuneo shares how his adversity has helped him to focus on the task at hand and be flexible. He imparts insight about motivating people, increasing potential consumers, and, ultimately, creating change in a business.
Information about Marvel Entertainment, Inc. can be found online at:
www.marvel.com
The interview with Peter Cuneo broadcast on July 19, 2009 and can be heard in its entirety from the Reissource website: www.theCEOshowOnline.com
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Contact Robert Reiss 203 894 9400, robert@reissource.com
Background - Hosted by customer service guru Robert Reiss, who coined the term “Customer Experience Organization,” The CEO Show with Robert Reiss, is now available in over 40 cities across the USA.
“The CEO Show with Robert Reiss” is part of The CEO Network, a company dedicated to creating unique marketing programs that connect CEOs to other CEOs and show the best customer focused business models.
When asked about the threads common to successful turn-arounds, Cuneo discusses the importance of reaching new markets, broadening the appeal of products to more customers, and improving overall quality. Cuneo also stresses that the word “average” should not be a part of a company’s vocabulary. Reiss and Cuneo also discuss the significance of “strategic leaps” (such as forward/backward integration, acquisitions, and new product programs) to turn-arounds, which ultimately aim to reduce costs but also grow revenues.
On a more personal note, Cuneo shares how his adversity has helped him to focus on the task at hand and be flexible. He imparts insight about motivating people, increasing potential consumers, and, ultimately, creating change in a business.
Information about Marvel Entertainment, Inc. can be found online at:
www.marvel.com
The interview with Peter Cuneo broadcast on July 19, 2009 and can be heard in its entirety from the Reissource website: www.theCEOshowOnline.com
###
Contact Robert Reiss 203 894 9400, robert@reissource.com
Background - Hosted by customer service guru Robert Reiss, who coined the term “Customer Experience Organization,” The CEO Show with Robert Reiss, is now available in over 40 cities across the USA.
“The CEO Show with Robert Reiss” is part of The CEO Network, a company dedicated to creating unique marketing programs that connect CEOs to other CEOs and show the best customer focused business models.
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Reissource, LLC
Robert Reiss
203-894-8655
www.reissource.com
Cell phone: 203-894-9400
Robert Reiss
203-894-8655
www.reissource.com
Cell phone: 203-894-9400
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