Fuentek Senior Consultants Lead Marketing Course at AUTM 2010 Eastern Region Meeting
Apex, NC, May 29, 2010 --(PR.com)-- Fuentek, LLC (www.fuentek.com) has announced that Jack Spain and Karen Hiser, senior consultants with the firm, will lead a marketing course at the Association of University Technology Managers 2010 Eastern Region Meeting from 8:30 a.m. to 10 a.m. on Tuesday, June 8 at the Intercontinental Hotel Buckhead in Atlanta. Spain and Hiser will provide an overview of general marketing concepts and how to establish a communications strategy using traditional and social media models for technology licensing. They will discuss the role of the technology transfer professional in breaking down the language barrier between scientific and business colleagues as well as how to use diverse media environments to develop a communications and marketing strategy.
Quotes:
“It is crucial that technology transfer professionals understand the importance of engaging customers in both the traditional and social media space,” said Spain. “We are excited to share our experiences in these media environments and help our colleagues understand how to best harness the power of the Internet for technology commercialization.”
“New media tools such as Twitter, blogs and podcasts play an important role in breaking down the barrier between scientists and business executives,” said Hiser. “This course is a great opportunity for technology transfer professionals to learn more about the tools at their disposal and when it is appropriate to use them.”
New Media Content:
Fuentek Blog
www.fuentek.blogspot.com
Fuentek Twitter Account
www.twitter.com/fuentek
Details:
- AUTM's global network of members come from more than 350 universities, research institutions, teaching hospitals and government agencies as well as hundreds of companies involved with managing and licensing innovations derived from academic and nonprofit research.
- The association was founded in 1974 as the Society of University Patent Administrators with the objective of addressing a concern that inventions funded by the U.S. government were not being commercialized effectively.
- For a complete conference agenda, visit www.autm.net/AM/Template.cfm?Section=AUTM_2010_Eastern_Region_Meeting&Template=/CM/ContentDisplay.cfm&ContentID=4351.
- Registration details are available at www.autm.net/AM/Template.cfm?Section=AUTM_2010_Eastern_Region_Meeting&Template=/CM/ContentDisplay.cfm&ContentID=4154.
About Fuentek, LLC:
Fuentek, LLC is a consulting firm that provides intellectual property and technology management services. With a specialization in technology commercialization, Fuentek works with a wide variety of clients to identify promising technologies and assist them in converting their ideas and inventions into marketable products. Drawing upon its unique combination of technical, business and commercialization expertise, the firm is the largest NASA contractor in North Carolina and has helped organizations around the world find the technology they need. Led by Laura A. Schoppe, a 2008 recipient of the prestigious Triangle Business Journal Women In Business award, Fuentek also offers training workshops, guidebooks and Web sites to help clients improve effectiveness in managing their intellectual property. DiversityBusiness.com has recognized Fuentek as a top women-owned, diversity-owned and small business in North Carolina for the past five consecutive years. The firm has received numerous awards for its work, including an entrepreneurial Pinnacle Business Award from the Greater Raleigh Chamber of Commerce. Fuentek was most recently named a finalist in the NCTA 21 awards in the category of most innovative technology company. For more information, please call (919) 249-0327 or visit Fuentek’s Web site at www.fuentek.com.
Jennifer Fair
MMI Public Relations
(919) 233-6600
jennifer@mmipublicrelations.com
www.twitter.com/MMIPR
www.mmipublicrelations.com
###
Quotes:
“It is crucial that technology transfer professionals understand the importance of engaging customers in both the traditional and social media space,” said Spain. “We are excited to share our experiences in these media environments and help our colleagues understand how to best harness the power of the Internet for technology commercialization.”
“New media tools such as Twitter, blogs and podcasts play an important role in breaking down the barrier between scientists and business executives,” said Hiser. “This course is a great opportunity for technology transfer professionals to learn more about the tools at their disposal and when it is appropriate to use them.”
New Media Content:
Fuentek Blog
www.fuentek.blogspot.com
Fuentek Twitter Account
www.twitter.com/fuentek
Details:
- AUTM's global network of members come from more than 350 universities, research institutions, teaching hospitals and government agencies as well as hundreds of companies involved with managing and licensing innovations derived from academic and nonprofit research.
- The association was founded in 1974 as the Society of University Patent Administrators with the objective of addressing a concern that inventions funded by the U.S. government were not being commercialized effectively.
- For a complete conference agenda, visit www.autm.net/AM/Template.cfm?Section=AUTM_2010_Eastern_Region_Meeting&Template=/CM/ContentDisplay.cfm&ContentID=4351.
- Registration details are available at www.autm.net/AM/Template.cfm?Section=AUTM_2010_Eastern_Region_Meeting&Template=/CM/ContentDisplay.cfm&ContentID=4154.
About Fuentek, LLC:
Fuentek, LLC is a consulting firm that provides intellectual property and technology management services. With a specialization in technology commercialization, Fuentek works with a wide variety of clients to identify promising technologies and assist them in converting their ideas and inventions into marketable products. Drawing upon its unique combination of technical, business and commercialization expertise, the firm is the largest NASA contractor in North Carolina and has helped organizations around the world find the technology they need. Led by Laura A. Schoppe, a 2008 recipient of the prestigious Triangle Business Journal Women In Business award, Fuentek also offers training workshops, guidebooks and Web sites to help clients improve effectiveness in managing their intellectual property. DiversityBusiness.com has recognized Fuentek as a top women-owned, diversity-owned and small business in North Carolina for the past five consecutive years. The firm has received numerous awards for its work, including an entrepreneurial Pinnacle Business Award from the Greater Raleigh Chamber of Commerce. Fuentek was most recently named a finalist in the NCTA 21 awards in the category of most innovative technology company. For more information, please call (919) 249-0327 or visit Fuentek’s Web site at www.fuentek.com.
Jennifer Fair
MMI Public Relations
(919) 233-6600
jennifer@mmipublicrelations.com
www.twitter.com/MMIPR
www.mmipublicrelations.com
###
Contact
Fuentek, LLC
Patty Briguglio
919-233-6600
www.mmipublicrelations.com
Patty Briguglio
919-233-6600
www.mmipublicrelations.com
Contact
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