Back to the Track: 0 to 60 as Lansing, MI Firm Returns to Roots, Supports Local Driver
Air Lift Company is celebrating their 60th anniversary by sponsoring a 17 year old ARCA driver from the company's hometown of Lansing, MI.
Lansing, MI, May 29, 2010 --(PR.com)-- When Air Lift Company was founded 60 years ago, its first promotional activity was the sponsorship of some of the earliest stock car racers in NASCAR ®, what was then the Grand National Circuit. Lee Petty, father of “The King” Richard Petty, was an early Air Lift sponsored driver. Today, Air Lift Company announces a return to stock car racing sponsorship, with a deal to put the Air Lift logo on the #29 car of young racing sensation Chad Finley in the ARCA Racing for Wildlife 200 at Michigan International Speedway on June 11, 2010. The race will be televised in high definition on the Speed™ channel beginning at 5:00pm ET.
Those early Grand National cars, including the sponsorship of the famed “Air Lift Special,” raced on the sand at Daytona Beach, and found the Winners Circle at Darlington.
Adjustable air springs were the first approved adjustable suspensions in stock car racing. By the 70s, Air Lift adjustable suspensions were banned, with the claim the Air Lift teams had an “unfair advantage.” Now, of course, all stock car racers have adjustable suspensions. Today, Air Lift makes adjustable air suspension for load support in pickup trucks, SUVs, vans, busses, mobility vehicles and produces a line of Lifestyle and Performance air suspension for muscle cars and sport compacts. The company markets adjustable load support air springs and full air suspension kits to the automotive aftermarket worldwide from its plant and offices in Lansing, Michigan. This spring, ground was broken for an addition to the building which will nearly double the manufacturing and warehouse capacity.
Eighteen-year-old Chad Finley has been racing in the Lansing area since age 10, and broke into ARCA racing in 2009, finishing in the top 15 in all four races he entered. For 2010 he teamed up with Brad Keselowski Racing to campaign the AutoValue Parts Stores and Certified Service Center/AutoParts2020.com Chevrolet Monte Carlo SS in a series of ARCA events. www.airliftcompany.com
Air Lift sponsorship of the #29 car is a celebration of the company’s 60 years in business, an acknowledgement of its racing heritage, and a tribute to its success. Air Lift Company is the premier global supplier and manufacturer of aftermarket air suspension products. For more information, contact Air Lift Company by calling (800) 248-0892, or on the Web at http://www.airliftcompany.com/.
Contact: Brian Berry, (800) 248-0892, ext. 225, bberry@airliftcompany.com
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Those early Grand National cars, including the sponsorship of the famed “Air Lift Special,” raced on the sand at Daytona Beach, and found the Winners Circle at Darlington.
Adjustable air springs were the first approved adjustable suspensions in stock car racing. By the 70s, Air Lift adjustable suspensions were banned, with the claim the Air Lift teams had an “unfair advantage.” Now, of course, all stock car racers have adjustable suspensions. Today, Air Lift makes adjustable air suspension for load support in pickup trucks, SUVs, vans, busses, mobility vehicles and produces a line of Lifestyle and Performance air suspension for muscle cars and sport compacts. The company markets adjustable load support air springs and full air suspension kits to the automotive aftermarket worldwide from its plant and offices in Lansing, Michigan. This spring, ground was broken for an addition to the building which will nearly double the manufacturing and warehouse capacity.
Eighteen-year-old Chad Finley has been racing in the Lansing area since age 10, and broke into ARCA racing in 2009, finishing in the top 15 in all four races he entered. For 2010 he teamed up with Brad Keselowski Racing to campaign the AutoValue Parts Stores and Certified Service Center/AutoParts2020.com Chevrolet Monte Carlo SS in a series of ARCA events. www.airliftcompany.com
Air Lift sponsorship of the #29 car is a celebration of the company’s 60 years in business, an acknowledgement of its racing heritage, and a tribute to its success. Air Lift Company is the premier global supplier and manufacturer of aftermarket air suspension products. For more information, contact Air Lift Company by calling (800) 248-0892, or on the Web at http://www.airliftcompany.com/.
Contact: Brian Berry, (800) 248-0892, ext. 225, bberry@airliftcompany.com
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Contact
Air Lift Company
Brian Berry
800-248-0892 ext 225
www.airliftcompany.com
Director of Sales and Marketing
Brian Berry
800-248-0892 ext 225
www.airliftcompany.com
Director of Sales and Marketing
Contact
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