New Website Caters to Plus-Size Market; Offering a Unique Collection of Intimate Apparel

Yonkers, NY, June 10, 2010 --(PR.com)-- Even though many magazines and popular TV shows still showcase overtly thin women’s physiques as ideal, more and more fashion designers are embracing women of all sizes by creating plus-sized apparel to fit larger women. Looking back to the advertising campaigns of the 40’s and 50’s in America, most of the women featured were ‘realistic’ with voluptuous curves, including large breasts and ample hips. It seems that over time, society has evolved to feature women in an unrealistic world of super thin ethos, with expectations that only women who are super thin should be considered sexy.

Yet, throughout the last decade that attitude is slowly changing. Many popular magazines like Vogue and Glamour have become wise to the huge earning potential of the plus size market, as well as the need to appeal to women of all body types. According to many top modeling agencies, such as the Ford Modeling Agency and Hughes Models of the UK; the only differentiation for female plus-sized models are the proportions of the bust/waist/hip measurements.1 Other traits such as face, hair and skin requirements remain the same.

This is refreshing news to the millions of women who do not fall in line with the ‘super thin’ body type and attitude. In fact, according to the ‘Full and Fabulous’ statistics2, the average sized American woman is about a size 14, whereas the ideal body type like those portrayed by beauty pageants is approximately a size 8.

Introducing MyPlusLingerie.com

Having a curvy figure is something more and more women are learning to celebrate, rather than be disappointed about. MyPlusLingerie.com (http://www.mypluslingerie.com) is a new store available online, offering a customized collection of beautiful lingerie that is designed for those women who are blessed with curves.

Among the racy, yet classy collection of intimate apparel offered includes: bustiers, camisoles, teddies, babydolls, leather, nighties, sleepwear and chemises; in sizes designed to look flattering on bigger ladies. My Plus Lingerie also has a bridal lingerie series and clubwear, special occasion lingerie and more.

Ms. Maya of MyPlusLingerie.com (http://www.mypluslingerie.com) said; “Our new arrivals are designed to give plus-sized women a style that fits who they are, rather than having to hide under frumpy or big clothing. Plus-sized women need not face the hassle or embarrassment of hunting for the right lingerie in local stores or browse through the limited collection there. Our goal is to offer a convenient way to shop online where women can feel comfortable looking through appealing lingerie styles showcased on REAL plus-sized models, so they can get a fair idea of how it would really look. And let me tell you, they look hot!”

MyPlusLingerie.com caters to curvy women with silky and seductive lingerie available in the latest design trends, designs and patterns. Their stunningly affordable prices and unique looks set this online boutique apart from other plus-sized intimate apparel stores. Customers can browse in the privacy of their own home and My Plus Lingerie guarantees its products to be of the highest quality. With continually updated products, images, models and new arrivals coming in daily, this is one website that is certain to pique the interest of women who do not fit the stereotype of expectantly thin body types.

For more information, visit http://www.mypluslingerie.com

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