Induo Broadens Its Possibilities
Broader focus with more wireless. Induo opens the e-commerce site Induo Home and by working with the brand Induo Wireless to professional users and Induo Home to advanced home users and small businesses Induo AB sees a new windows of opportunity.
Stockholm, Sweden, June 10, 2010 --(PR.com)-- Induo AB, a Swedish company focusing on wireless products and solutions, broadens the focus, and has launched an e-commerce with wireless products for alarm, monitoring and remote control for advanced home users and small businesses. In conjunction with the launch Induo presents a new brand, Induo Home.
"My original goal with Induo was that by 2011 become the leading provider of wireless products and solutions for professionals in Sweden. We are so close to the target in advance that it is now time for us to take the next step and expand our focus to several customer groups," says Björn Moberg, Induos founder and Chairman of the Board.
Induo will continue its operation under two brands, Induo Wireless, which gathers the company's products and solutions for professional users, and Induo Home, with a range of solutions for advanced home users and small businesses. Induo Home is run as a webshop with products for the new market segment found at www.induohome.com.
"The webshop is solely for the Swedish market and a customer group that qualifies as early adopters. From a longer perspective, I am sure that we see many of the customer also as customers at Induo Wireless in their professional role. This allows our brands get a boost from one another while our focus becomes clearer," says Michael Flodström, Sales Manager at Induo.
"Reports are quite often published on how many machines is expected to be online before 2020. Many analysts agree that the private market also provides great potential for remote control and surveillance but the market segment is difficult to forecast. Many experts are not certain of the market size and choices of technology from the customer group. Through our investment Induo Home, we expect to reach this segment which we believe will continue to grow strongly in the next 10-year period," says Ulf Seijmer, Creative Director and Marketing Manager at Induo.
On induohome.com payment may be made by credit card or invoice. The E-commerce site is intended for the Swedish market and is always open.
Imprint Induo AB
Induo rests on the foundation of over 40 years of working experience in the wireless industry.
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"My original goal with Induo was that by 2011 become the leading provider of wireless products and solutions for professionals in Sweden. We are so close to the target in advance that it is now time for us to take the next step and expand our focus to several customer groups," says Björn Moberg, Induos founder and Chairman of the Board.
Induo will continue its operation under two brands, Induo Wireless, which gathers the company's products and solutions for professional users, and Induo Home, with a range of solutions for advanced home users and small businesses. Induo Home is run as a webshop with products for the new market segment found at www.induohome.com.
"The webshop is solely for the Swedish market and a customer group that qualifies as early adopters. From a longer perspective, I am sure that we see many of the customer also as customers at Induo Wireless in their professional role. This allows our brands get a boost from one another while our focus becomes clearer," says Michael Flodström, Sales Manager at Induo.
"Reports are quite often published on how many machines is expected to be online before 2020. Many analysts agree that the private market also provides great potential for remote control and surveillance but the market segment is difficult to forecast. Many experts are not certain of the market size and choices of technology from the customer group. Through our investment Induo Home, we expect to reach this segment which we believe will continue to grow strongly in the next 10-year period," says Ulf Seijmer, Creative Director and Marketing Manager at Induo.
On induohome.com payment may be made by credit card or invoice. The E-commerce site is intended for the Swedish market and is always open.
Imprint Induo AB
Induo rests on the foundation of over 40 years of working experience in the wireless industry.
###
Contact
Induo AB
Ulf Seijmer
+4686594300
www.induo.com
Ulf Seijmer
+4686594300
www.induo.com
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