Egypt Yellow Pages Launches New Internet Yellow Pages

Cairo, Egypt, June 21, 2010 --(PR.com)-- Egypt Yellow Pages Ltd, the Local Search Company, launched its new enhanced version of Yellow.com.eg on June 1.

While all of the features that Yellow.com.eg users have come to know and love are still available, Egypt Yellow Pages Ltd has made some critical changes to the site that will enhance the user’s search experience. Users will first notice the new Yellow.com.eg homepage, which now includes, among others, links to important information about Mobile Yellow Pages and the Yellow Pages iPhone application, including a free download of the latter.

Once their search begins, users will see richer landing pages for Yellow.com.eg business listings, which include all of a company’s details from videos to photos and from email to SMS links, along with a new tab view that simplifies the user experience. Less apparent, but equally innovative, is the new “intelligent ad” delivery feature, which matches and displays appropriate ads based on the keywords a user has input during their search. This new feature maximizes the relevance of the advertising links displayed on the page as user searches for the information that best suits their needs.

The new Yellow.com.eg now has more than 140,000 business listings, with more than 80,000 of them geo-coded, allowing users to map their locations. Along with the ever-growing list of geo-coded listings, Egypt Yellow Pages Ltd continues to expand its strategic partnerships, which include Otlob.com for restaurant delivery, HRS for hotel bookings, Ccegy.com for car models and specs, and Ticketsmarche for event tickets.

“The challenge for us with Yellow.com.eg has been to balance the somewhat competing demands of our users for more information and services with providing a streamlined view of the information they want,” says Marc Lambert, Regional Managing Director for Egypt Yellow Pages Ltd. “We feel the new Yellow.com.eg balances these goals by taking the user from a world of options at the outset, and narrowing the focus with each click, until the user finds the single best piece of information they desire.”

Based in Maadi, Cairo, Egypt Yellow Pages Ltd is the official publisher of Yellow Pages-branded products in Egypt. Egypt Yellow Pages Ltd is the exclusive owner of the Yellow Pages™, Walking Fingers & Design™, and Yellow.com.eg™ trademarks in Egypt, and is supported by over 400 employees and 12 regional offices throughout Egypt. Yellow Pages distribution surpassed 370,000 print directories in 2009, as well as delivering millions of page views on Yellow.com.eg electronic properties.

For more info please visit: http://www.yellowpages.com.eg/

About Egypt Yellow Pages

Egypt Yellow Pages Ltd is the official publisher of Yellow Pages branded products in Egypt. Egypt Yellow Pages is the exclusive owner of the Yellow Pages™, Walking Fingers & Design™ and Yellow.com.eg™ trademarks in Egypt.

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