Medical Modalities Seeks Partners to Market Air Fluidized Therapy Medical Beds

Concord, NC, June 23, 2010 --(PR.com)-- Medical Modalities announced today that it will actively seek medical equipment suppliers to help distribute its new air fluidized therapy beds in selected areas of the country. The HydroAire Generation II AFT bed is equipped with the latest bed innovations in air fluidized therapy, which allows it to heal patients who have very serious stage-III and -IV pressure ulcers (bed sores). The bed’s new technology improves upon old models by decreasing heat and noise produced and energy expended. The bed’s manageable modular size allows caregivers the ability to easily manage the patient in home and institutional settings.

MMI president Howie Morrison explains the impact that air fluidized therapy (AFT) beds can have in healthcare. “Today there is huge concern about re-hospitalizations and these beds assist in healing ulcers at a rate 3-4 times over conventional surfaces. All levels of care, from hospitals, long term care, to home care providers, are looking for ways to manage patients that have these types of pressure wounds more successfully. Medicare and other insurers have provisions for this therapy to be reimbursed in the home. Medical Modalities’ job is to expand service and let healthcare professionals know that the therapy is available.”

All of the beds are labeled with TÜV Rheinland safety certification. The 60601-1 certification allows the bed to be used in hospital environments in addition to nursing homes and individual homes. Until now, Medical Modalities has predominantly been providing beds for home use.

“Selecting partners who have experience either in acute, long term care or home health environments will assist our company to expand outside of our five state foot print,” says Morrison. The company presently serves Virginia, North Carolina, South Carolina, Georgia and eastern Tennessee. “Access to this type of therapy has been very limited nationally up to now and our desire is to make this wound healing therapy available to every state in the US. Up until now only two companies provide this type of bed therapy and it has been primarily for acute care; there has been very limited availability to patients in long term care and home care.”

Presently Medical Modalities has a one partner, Global Medical, LLC based in Elkridge, Maryland, which signed an agreement in May of this year to provide the HydroAire AFT bed in five Mid-Atlantic States: Maryland, Delaware, Pennsylvania, New Jersey and Virginia. Global Medical is a seasoned total wound care solution provider, serving the acute, long-term care, sub-acute and hospice markets. “We only partner with best in class organizations providing technologies that can truly improve clinical outcomes,” says Morrison. “We’ve had discussions with companies in the Midwest and some even nationally. Right now we’re seeking companies that not only have a regional scope of services but have a very high level of service and logistical skills. This therapy requires a company that is capable of meeting the specialized needs of wound patients and one that has the infrastructure to support those patients. We have to be discriminating about the selection of the company because of those factors.”

Aurora Manufacturing, also based in Concord, North Carolina, began manufacturing the HydroAire AFT bed in December 2008 and has an exclusive agreement with Medical Modalities to distribute the bed throughout the world.

###