LNB Selects Archer Communications, Inc. as Agency of Record

Rochester, NY, June 30, 2010 --(PR.com)-- Archer Communications, Inc. is excited to announce that it has been selected by LNB, formally The Lyons National Bank, to serve as agency of record. Since the partnership began in early 2010, Archer has been responsible for developing and implementing a variety of strategic marketing initiatives.

“LNB is a fun, fast-paced account,” said Carrie Tschetter, Account Supervisor, Archer Communications. “We are in the process of implementing the new brand rollout strategy, and getting ready to open a new Seneca County branch office—this is a really an exciting time!”

As agency of record, Archer has worked with the Wayne County-based banking institution to develop a range of marketing programs that have included branding; website development; search engine optimization (SEO); direct and e-marketing; media planning; print, radio, and Internet advertising; public relations; and much more.

“Archer and LNB are a great fit,” said Jeff Lennox, President, Archer Communications. “Their strong values and unwavering commitment to the local community make them an organization that we are proud to serve. And, their diverse range of marketing programs take great advantage of Archer’s wide scope of expertise.”

Archer Communications, Inc. is an integrated marketing communications firm that specializes in advertising, branding, web design and development, Internet marketing, search engine marketing (including search engine optimization and pay-per-click advertising), media planning and buying, direct mail and email marketing, social media marketing, graphic design, packaging design, exhibit marketing, event marketing and sales promotion. For more information, visit our website at www.archercom.com.

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