HomeRenoExperts.com Selects Online Marketing Agency The JAR Group to Manage New Affiliate Program

Brooklyn, NY, June 30, 2010 --(PR.com)-- The JAR Group, an online marketing agency based in DUMBO in Brooklyn, NY, has added HomeRenoExperts.com to its affiliate management portfolio after successfully launching the program across the major affiliate networks in May 2010. Using their dynamic approach to affiliate program optimization, The JAR Group will work to increase online traffic and drive revenue for HomeRenoExperts.com.

HomeRenoExperts.com is an online source for personalized renovation help that allows users to access affordable, professional help while carrying out Do-It-Yourself projects at home. Co-created by Grant Goodwin, who also founded the successful online tutoring service Brainmass.com in 2001, HomeRenoExperts features an ask-an-expert function that taps into a network of 150 licensed tradespeople, as well as a database of answers to renovation questions. Users pay only for the help they need and receive personalized help on specific projects through the simple to use, safe, and secure website.

Prior to the launch of the program, the JAR Group developed a clear, concise strategy that will guide execution of the campaign. An aggressive launch coupled with a vigorous publisher communications, recruitment, optimization, and reporting plan will help The JAR Group ensure the success of this new program. The JAR Group's on-going and optimization plan will focus on niche publishers and high customization to drive value for HomeRenoExperts.com and its customers.

"What we like about this client is that HomeRenoExperts.com is a beacon of innovation. With such a unique service offering, our award-winning affiliate management team has the ability to be creative with our services while leveraging best industry practices," says A.J. Lawrence, founder and CEO of the JAR group. "Plus, I can affordably speak with a home renovation expert about all the improvements I want to make to my home."

HomeRenoExperts.com adds to a growing list of The JAR Group's affiliate management clientele, which currently includes Tunecore, Dollar Days International, leading skincare company DHC, and Waterford, Wedgwood, and Royal Doulton. The JAR Group was selected as the Outsource Program Manager for HomeRenoExperts.com, based in Toronto, CA, at a time when the agency is quickly expanding its services internationally. Earlier this year, The JAR Group signed the UK account for premier giftware company Waterford, Wedgwood, and Royal Doulton.

The HomeRenoExperts.com affiliate program will be managed by The JAR Group's award winning affiliate marketing team, led by Donna McCarthy, Director of Performance Marketing. To inquire about HomeRenoExperts.com’s affiliate program or how The JAR Group's affiliate marketing team can help build, optimize, or manage your affiliate program, contact info@thejargroup.com.

About The JAR Group:
The JAR Group is an interactive marketing agency that helps companies understand online behavior to drive increased traffic, sales, and revenue. The JAR Group starts every engagement by learning its clients' business objectives and researching its competitive space before devising a comprehensive strategy that is then executed with precise, measurable tactics to fit a client's targeted goals. The JAR Group offers a full suite of online marketing services including SEO, digital advertising, market research, affiliate program management, analytics reporting, and social media marketing.

About HomeRenoExperts.com:
HomeRenoExperts.com provides home renovation help from real experts through easy, online access. HomeRenoExperts.com was developed as a means of connecting do-it-yourselfers with real renovation experts quickly and affordably. What has resulted is a win-win situation in which customers gain unparalleled access to professionals for customized advice and instruction on their own specific jobs. The experts (trades professionals, engineers, and designers) enjoy working directly with customers from the convenience of their own home offices…solving problems for people around the world each day.

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The JAR Group
Emily Liedblad
646-290-8659
thejargroup.com
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