NaturCert Expands in the Caribbean

Today NaturCert announces the appointment of Eco Project Ltd. for providing NaturCert Certification in the Lesser Antilles islands.

Athens, Greece, July 02, 2010 --(PR.com)-- NaturCert operates through the international network of NaturCert Representative Offices and subsidiaries. Each network member is a separate and independent legal entity and operates locally in countries around the world. NaturCert's local partners provide NaturCert programs locally and perform marketing and communication activities in local business language.

In the Lesser Antilles region, NaturCert appointed Eco Project Ltd., a Trinidad & Tobago-based environment & tourism consulting firm. Eco Project Ltd. are specialists in sustainable and green tourism and have engaged in a wide spectrum of projects across the Antilles region.

Aljoscha Wothke, Director of Eco Project Ltd., said "Managers of hospitality and tourism establishments in the Caribbean were beginning to get weary of past attempts at becoming certified environmentally sustainable operations. NaturCert offers a detailed certification process without the hassle. With simpler application and administration procedures, at an acceptable cost, we are happy to be an agent for NaturCert and offer clients different certification levels to choose from!"

Tourism is an important income earner to countries in the Lesser Antilles. Despite the negative outcome of the 2009 performance (PDF), which hit mainly the Eastern Caribbean States with reductions in arrivals that reached -12% in 2009, the Barbados, St. Lucia, Antigua and Barbuda are leading the way to recovery with good growth. While some of these countries value the tourism sector higher than others, all the countries agree to the fact that tourism contributes to the diversification of the economy.

Sustainability and green tourism is a regional priority for investors, hoteliers, agents, stakeholders and key regional bodies such as the Caribbean Tourism Organisation (CTO) which strives for a sustainable tourism product that clearly distinguishes the region from competitors, as presented during the 11th Annual Caribbean Conference on Sustainable Development.

Tourism investment is expected to support the growth and transition to a sustainable tourism product in the region. According to UNEP “today investments in the tourism sector represent almost 10% of the total investment value worldwide and in developing countries, such as in the Caribbean region, this figure could be as high as 50%. At the same time, there is a growing focus on tourism as a generator of foreign direct investment in developing countries.”

Akis Laopodis, Managing Director of NaturCert said: “Opposite to what we would expect, we see that the impact of the crisis on the region's tourism industry has developed a greater opportunity for re-shaping the industry's profile and make the steps towards the formation of an authentic and sustainable tourism product able to stand out. We are very happy to enter the Caribbean market with our partnership with Eco Project Ltd.”

About Eco Project Ltd.:
Eco Project Ltd. are specialists in sustainable and green tourism and have engaged in projects relating to environmental management and planning, responsible tourism development, eco/agro and community-based tourism, resort planning and development, environmental feasibility studies, tourism policy as well as development and organic agriculture.

About NaturCert:
NaturCert develops sustainability criteria and programs recognizing green & sustainable travel & tourism organizations. NaturCert operates through the international network of NaturCert Representative Offices and subsidiaries. Further to that, NaturCert introduces international and local initiatives promoting sustainability and environmentally responsible as well as corporate social responsibility (CSR) practices. The initiatives are either developed by NaturCert's own team and network, its partners or third parties.

Contacts:

NaturCert Lesser Antilles
Tel.: +1-868-663-6953
Email: lesserantilles@naturcert.com
Web: www.naturcert.com/lesserantilles

NaturCert International
Tel.: +44 20 8144 0925
Email: pr@naturcert.com
Web: www.naturcert.com

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Contact
NaturCert E.E.
Akis Laopodis
+44 20 8144 0925
www.naturcert.com
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