Brotherhood Bank Selects Connections - CRM

Birmingham, AL, December 09, 2006 --(PR.com)-- Brotherhood Bank & Trust Company (Kansas City, KS) recently connected with a network of more than 150 community financial institutions when the decision was made to implement Connections - CRM, the web-enabled system offered by Marketing Solutions, Inc. (MSI)

Steve Hale, Director of Marketing at Brotherhood Bank, cited a number of supportive reasons for the decision, “In comparison, we quickly recognized the growth potential Connections would bring Brotherhood Bank. We wanted to empower and equip our team with a comprehensive system that would automate, manage, report and expand the timeliness of both internal and customer communications at every touch-point and opportunity. Connections was a clear choice."

In response to Steve’s comments, Neal Packard, President and CEO of MSI noted, “Connections was designed and continues to be developed in direct response to the immediate needs of community financial organizations.” MSI and Brotherhood Bank have already embarked on what both organizations confidently describe as, the beginning of a successful, long-term relationship and are currently engaged in the collaborative development of successful integration and implementation strategies.

About Brotherhood Bank and Trust

With total assets in excess of $470 million, Brotherhood Bank & Trust has eight branch locations and more than 155 employees who serve Kansas City and the surrounding communities in accordance. The stated mission of the 82-year-old, independently-owned bank is “To help all clients realize their dreams by providing financial solutions and service experiences which produce fully-banked, profitable, lifetime relationships, while providing growth, prosperity and pride of ownership for our shareholders, employees and community.” “We’re Good With People” is not only the bank’s slogan; it’s also an expression of committed excellence in serving people.

About MSI

Marketing Solutions, Inc. began meeting demands for affordable, web-based and completely outsourced solutions among community financial institutions in 2000. From its center of operations in Birmingham, Alabama, the company quickly became, and continues to be the fastest growing provider of Customer Relationship Management (CRM) solutions for community financial organizations. Connections - CRM from MSI is trusted by a growing number of national clients now exceeding 150 financial institutions resulting from its proven ability to cultivate profitable growth and the unmatched support MSI provides. 

Through a core processing system interface, Connections - CRM offers daily data updates tailored to the specific needs of a community based financial organization. Connections empowers an institution through its innovative design that melds robust, reliable and comprehensive serviceability with user focused, efficient functionality. Financial organizations with Connections know, understand and respond to their customers needs with relevant offerings through a resourceful format that employs accurate analysis and automated proficiency. Simply stated, Connections makes financial relationships more profitable for everyone.

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