With Companies Cutting Costs, Does Phoenix Really Need The Darkly Agency?
As one of Phoenix, Arizona's newest Branding-Identity firms, The Darkly Agency builds brand and image using the latest innovative technology in design and high art to connect their client's brands to consumers.
Phoenix, AZ, July 03, 2010 --(PR.com)-- Just who is The Darkly Agency and how did they land on the map in downtown Phoenix?
The Phoenix chapter of the American Marketing Association, AMA, recently held their 8th annual event on May 19, 2010 at the Sheraton Hotel and Resort downtown Phoenix. Taking home the prestigious award for Brand-Identity was Danielle Stephens, Founder of The Darkly Agency. http://amaphoenix.org/spectrum.htm.
The American Marketing Association is a professional association engaged in carrying out educational practices of marketing all over the World. They are one of the leading business organizations in the Phoenix metropolitan area with nearly 400 members and 3,000 other professionals.
Adding to the AMA’s list of accredited businesses is The Darkly Agency who stepped up to the plate as one of Phoenix’s most recent branding firms specializing in avant-garde Branding and Design.
Sounds great but with more and more companies cutting their budgets how would a branding firm make a difference? According to Danielle Stephens, this is exactly where Arizona businesses are going wrong.
"The thing about younger consumers is that they spend regardless of the economic climate," said Stephens, who is a Gilbert, AZ native. "It's just that in a down economy their expenditures begin to tightly circle around things that they would consider part of their lifestyle and culture. Creating a culture around your business and brand creates loyalty because consumers want their decisions to reinforce who they are, the life they live and the people they surround themselves with.”
But how can any product or service, even barbeques or massage parlors, fit into their culture?
The Darkly is adamant in its belief that it starts with image.
"Your logo, your brand and everything that surrounds your image: this is what makes your product or services desirable. Not the actual product or service itself—it's not enough when there are hundreds out there like you," Stephens said. “Your image and brand tells consumers what to think about your product. It’s not the other way around anymore; they depend on your brand to make the decision for them. That is why using a good agency that understands this will be the most beneficial to the success of your company." Stephens goes on, "The typical advertising tactics don’t work on the up and coming consumers of Gen X and Gen Y; they actually despise it."
Darkly's advice: If you’re starting a company, make sure that you use a branding agency to create the right image and culture around your company that best connects it to your consumer. If you are already established, face the harsh truth and ask yourself if your brand is where it should be. If business is slow, then chances are it's time to rebrand and get that culture created. It's worth the success of your company.
For additional information on The Darkly Agency, visit http://www.thedarkly.com.
About The Darkly Agency:
Danielle Stephens is a U of A graduate holding a degree in Marketing/Business Administration. She established The Darkly Agency in 2009. Uncommon to the Phoenix market, The Darkly doesn’t use outdated or conventional advertising. Instead they employ the latest innovations in technology to create a unique insignia that not only represents the company but parallels in identifying with its consumers. Danielle explains that while their focus is on matching the company’s logo to that of today’s consumer lifestyles, it’s also essential that The Darkly adhere to its strict values of doing business with the environment top of mind. 10 percent of profits get donated to animal charity every year and all paper used internally is post consumer waste, rain forest safe and chemical free.
Contact:
The Darkly Agency
http://www.thedarkly.com
Ph: 520.425.4323 or 480.231.7646
###
The Phoenix chapter of the American Marketing Association, AMA, recently held their 8th annual event on May 19, 2010 at the Sheraton Hotel and Resort downtown Phoenix. Taking home the prestigious award for Brand-Identity was Danielle Stephens, Founder of The Darkly Agency. http://amaphoenix.org/spectrum.htm.
The American Marketing Association is a professional association engaged in carrying out educational practices of marketing all over the World. They are one of the leading business organizations in the Phoenix metropolitan area with nearly 400 members and 3,000 other professionals.
Adding to the AMA’s list of accredited businesses is The Darkly Agency who stepped up to the plate as one of Phoenix’s most recent branding firms specializing in avant-garde Branding and Design.
Sounds great but with more and more companies cutting their budgets how would a branding firm make a difference? According to Danielle Stephens, this is exactly where Arizona businesses are going wrong.
"The thing about younger consumers is that they spend regardless of the economic climate," said Stephens, who is a Gilbert, AZ native. "It's just that in a down economy their expenditures begin to tightly circle around things that they would consider part of their lifestyle and culture. Creating a culture around your business and brand creates loyalty because consumers want their decisions to reinforce who they are, the life they live and the people they surround themselves with.”
But how can any product or service, even barbeques or massage parlors, fit into their culture?
The Darkly is adamant in its belief that it starts with image.
"Your logo, your brand and everything that surrounds your image: this is what makes your product or services desirable. Not the actual product or service itself—it's not enough when there are hundreds out there like you," Stephens said. “Your image and brand tells consumers what to think about your product. It’s not the other way around anymore; they depend on your brand to make the decision for them. That is why using a good agency that understands this will be the most beneficial to the success of your company." Stephens goes on, "The typical advertising tactics don’t work on the up and coming consumers of Gen X and Gen Y; they actually despise it."
Darkly's advice: If you’re starting a company, make sure that you use a branding agency to create the right image and culture around your company that best connects it to your consumer. If you are already established, face the harsh truth and ask yourself if your brand is where it should be. If business is slow, then chances are it's time to rebrand and get that culture created. It's worth the success of your company.
For additional information on The Darkly Agency, visit http://www.thedarkly.com.
About The Darkly Agency:
Danielle Stephens is a U of A graduate holding a degree in Marketing/Business Administration. She established The Darkly Agency in 2009. Uncommon to the Phoenix market, The Darkly doesn’t use outdated or conventional advertising. Instead they employ the latest innovations in technology to create a unique insignia that not only represents the company but parallels in identifying with its consumers. Danielle explains that while their focus is on matching the company’s logo to that of today’s consumer lifestyles, it’s also essential that The Darkly adhere to its strict values of doing business with the environment top of mind. 10 percent of profits get donated to animal charity every year and all paper used internally is post consumer waste, rain forest safe and chemical free.
Contact:
The Darkly Agency
http://www.thedarkly.com
Ph: 520.425.4323 or 480.231.7646
###
Contact
The Darkly Agency
Danielle Stephens, Founder
520-425-4323
www.thedarkly.com
Dawn Stephens, Director of Public Relations 480-231-7646
Danielle Stephens, Founder
520-425-4323
www.thedarkly.com
Dawn Stephens, Director of Public Relations 480-231-7646
Contact
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