Novus International Partners with SteadyRain

St. Louis, MO, July 09, 2010 --(PR.com)-- Award winning, St. Louis based Internet strategy, design and development agency, SteadyRain has recently been selected to provide Internet strategy, DotNetNuke integration, and module development services for Novus International. Novus International, headquartered in St. Charles, Missouri, creates health and nutrition products and programs based on science for customers in over 90 countries.

Novus approached SteadyRain, late last year, with the need to improve their company‘s presence on the Web. It was critical for Novus to speak to their individual market segments while maintaining their already successful overarching brand. Additionally, the ability to quickly and easily create content updates was necessary to keep the site current.

To achieve the ideal web presence for Novus, SteadyRain will be taking over a number of projects including reengineering the company’s current design implementations to create a more aesthetically-engaging look and feel for the site. SteadyRain is also upgrading Novus’s current version of the content management system DotNetNuke (DNN) to the Professional Edition from the Community Edition to leverage the additional work flow and content approval processes within that edition of the software. Additionally, SteadyRain is developing new campaign and promotional websites within the same framework and consolidating Novus’s global digital landscape.

“SteadyRain has been a great partner,” stated Reece Nanfito, Director of E-Marketing, Novus International, Inc. “Their main goal will be to ensure that we are fully leveraging the capabilities of DotNetNuke. Our plan is to improve the overall experience of www.novusint.com, by localizing content and delivering the most relevant information to meet our visitors’ needs. Through the use of their new tools, DotNetNuke will also allow us to integrate our e-marketing efforts to benefit Novus customers worldwide.”

“SteadyRain has a way of exceeding expectations and the strategies we will be providing for Novus will be no different,” said Eric Baggett, Senior Internet Strategist. “The greatest challenge we face on these projects will be tackling a series of sites that will need to be updated by multiple internal product and marketing managers speaking to unique and rarely-shared market segments. I’m confident that the approaches we’re providing will greatly extend the usefulness and efficiency of Novus’s current DotNetNuke installation.”

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