Berwick Travel Launches Social Media Campaign

Cinnaminson, NJ, July 10, 2010 --(PR.com)-- Berwick Travel, a leading online travel agency specializing in all-inclusive packages to Mexico and the Caribbean, has announced a new social media program called “Berwick Connections” to enhance direct and timely communication between agency and travelers.

To launch the Berwick Connections campaign, a series of giveaways and incentives will be offered for online users on Berwick Travel’s core social media platforms: Facebook, Twitter, and WordPress blog. The agency will also offer unique content on these social media sites to further consumer awareness for the brands. “Social media gives us an excellent avenue to connect with our loyal clients,” said Steve Umstead, Director of Marketing for Berwick Travel. “These tools allow us to communicate as much as to listen, enable us to push time-sensitive promotions and news to our clients even faster, and engage in a public dialogue in near real-time.”

Berwick Travel has partnered with Karisma Hotels, a leading hotelier with the luxury brands El Dorado Resorts & Azul Hotels in the Riviera Maya, Mexico. The launch will include a giveaway incentive of four free nights at Karisma’s flagship family resort, Azul Sensatori, valued at over $1,900, randomly given away to one follower of the social media platforms. The winner will also receive a 14 course wine-pairing dinner at Azul Sensatori’s exclusive Le Chique adults-only restaurant, a $190 value. Clients who join by July 31st can increase their chances by following multiple platforms, as well as uploading reviews, photos or videos of their stays to Berwick Travel’s Facebook page.

“We feel Karisma has one of the best grasps of the social media landscape in the industry, and is very active online with their followers,” says Umstead. “We’re happy to have them help us launch this new program, and support us as we go forward.”

“We value and respect the relationship and loyalty we have with Berwick Travel,” says Mandy Chomat, VP of Sales & Marketing for El Dorado Spa Resorts & Hotels and Azul Hotels by Karisma. “As one of our top GI Vacation Consultants with amazing knowledge of our unique product, Berwick Travel has been able to sell many unforgettable vacations to our beautiful resorts. We are very proud of Berwick Travel’s initiative to launch marketing efforts in the social media space. Consumers that follow Berwick Travel will now be able to get exclusive offers, firsthand knowledge of the product and up to the minute information on deals, new hotels and destination information.”

The Berwick Connections launch runs throughout the month of July, and can be seen at www.berwicktravel.com/connections. More information on Berwick Travel can be found at berwicktravel.com, and Karisma information at karismahotels.com.

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About Berwick Travel
Berwick Travel (www.berwicktravel.com; www.berwickvacations.com) is a family owned and operated travel agency founded in July, 2001, with the belief in giving Internet pricing and convenience with the service & knowledge one expects from a local travel agency.

Berwick Travel, unlike most agencies, focuses specifically on a small group of hand-picked all-inclusive resorts, so that each Travel Counsultant can be experienced and knowledgeable in the resorts. Each Travel Consultant has undergone in-house training on products and services, as well as industry training from suppliers. In addition, each Travel Consultant has traveled to many of the properties for inspections and tours, along with meetings with on-site resort management staff.