Innovate the Future, by David Croslin, Enables Smart Companies to Innovate Consistently and Competitively via Step-by-Step Method; Demystifies Innovation Process
David Croslin, holder of 25 patents and former Chief Technologist at Hewlett-Packard, has provided in his new book, Innovate the Future, a repeatable innovation process that will allow companies to quickly develop highly competitive and disruptive innovations without increased risk or expense. The book is currently being read by executives at leading companies including ATT, Verizon, Alcatel-Lucent, ITT, HP and many others.
Colorado Springs, CO, July 12, 2010 --(PR.com)-- In these days of economic dislocation, the concepts of business and technical innovation are more important than ever. Consumers and businesses are spending money on things they absolutely must have and not so much on frivolous products. Of course, products that are truly innovative are not frivolous; they are must-haves.
When it comes to entering, creating, or dominating markets, disruptive innovation is the most powerful tool available. Disruptive innovation results in market makers and market changers, meaning those products or features that deliver a very large transformative value.
Unfortunately, most companies find disruptive innovation difficult to achieve and virtually impossible to replicate. In Innovate the Future, renowned innovator and executive David Croslin provides the structure and framework to analyze one’s own innovation dilemma, and to beat competitors in generating new ideas and getting them to market first.
Drawing on his unsurpassed experience leading innovation in organizations ranging from start-ups to the Fortune® 20, including Hewlett-Packard, Verizon Business and MCI, Croslin identifies structured steps for optimizing the entire innovation lifecycle.
The book is organized into four parts: I) Understanding Innovation--the difference between innovation and invention; II) Business and Technical Life Cycles-- product lifestyle, market life cycle, and stagnation challenges; III) Targeted Innovation-- innovating to dominate, conquer, or disrupt; IV) Innovation Deployment-- valuing innovations and bringing them to market; V) Seeing It Work-- Croslin demonstrates with four separate use cases.
Since book publication, Croslin has been invited to speak at the prestigious innovation conference known as The Global Competitiveness Forum (GCF), taking place in Riyadh, Saudi Arabia in 2011. Former speakers include Bill Gates, Michael Dell, Tony Blair, the CEOs of Exxon & GE, and the President of the World Bank.
Croslin has been a speaker on market penetration and innovation at some of the largest technology conferences including Mobile World Congress, CTIA, Billing & OSS World and many others.
Croslin has also been invited to deliver his innovation concepts to multi-national companies as well as in written articles for distinguished journals including the Cutter IT Journal.
Praise for Innovate the Future includes:
“…this book should be engrained in your total lifecycle (product management, sales, engineering, customer support, etc.).” Timothy L. Culver, Telecom Executive.
“…right on point when it comes to describing the thought process and steps that are required to make innovation a reality.” Terry O’Hara, Turnaround expert, OHaraGlobal.
“…especially important for young people (and those young at heart) so they can translate their ideas into inventions and any invention into a successful innovation. This book opened new vistas for me, and can for you as well.” Ashfaq Ishaq, Chairman, International Child Art Foundation.
Innovate the Future: A Radical New Approach to IT Innovation
David Croslin/ $29.99 /281pgs /May 2010 /ISBN 0137055153 /Pearson-Prentice Hall Professional
Publisher site: www.informit.com/title/0137055153; read a free sample chapter 3, “The Innovation Life Cycle”: http://safari.informit.com/9780137055982/ch03
About the Author:
David Croslin is President of Innovate the Future, a consultancy specializing in customer, product, and market innovation. He served as Chief Technologist at Hewlett-Packard's $12 billion Communications, Media, and Entertainment division and as Chief Product Architect for Verizon Business. Croslin advises technology firms and investors, works with startups as a C-level executive and board member, and holds twenty-five patents. His LinkedIn group "Innovate the Future" connects more than four thousand leading innovators in eighty-five countries (http://www.linkedin.com/groups?gid=1831025).
.
Contact:
david@innovatethefuture.com
(719) 266-3288
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When it comes to entering, creating, or dominating markets, disruptive innovation is the most powerful tool available. Disruptive innovation results in market makers and market changers, meaning those products or features that deliver a very large transformative value.
Unfortunately, most companies find disruptive innovation difficult to achieve and virtually impossible to replicate. In Innovate the Future, renowned innovator and executive David Croslin provides the structure and framework to analyze one’s own innovation dilemma, and to beat competitors in generating new ideas and getting them to market first.
Drawing on his unsurpassed experience leading innovation in organizations ranging from start-ups to the Fortune® 20, including Hewlett-Packard, Verizon Business and MCI, Croslin identifies structured steps for optimizing the entire innovation lifecycle.
The book is organized into four parts: I) Understanding Innovation--the difference between innovation and invention; II) Business and Technical Life Cycles-- product lifestyle, market life cycle, and stagnation challenges; III) Targeted Innovation-- innovating to dominate, conquer, or disrupt; IV) Innovation Deployment-- valuing innovations and bringing them to market; V) Seeing It Work-- Croslin demonstrates with four separate use cases.
Since book publication, Croslin has been invited to speak at the prestigious innovation conference known as The Global Competitiveness Forum (GCF), taking place in Riyadh, Saudi Arabia in 2011. Former speakers include Bill Gates, Michael Dell, Tony Blair, the CEOs of Exxon & GE, and the President of the World Bank.
Croslin has been a speaker on market penetration and innovation at some of the largest technology conferences including Mobile World Congress, CTIA, Billing & OSS World and many others.
Croslin has also been invited to deliver his innovation concepts to multi-national companies as well as in written articles for distinguished journals including the Cutter IT Journal.
Praise for Innovate the Future includes:
“…this book should be engrained in your total lifecycle (product management, sales, engineering, customer support, etc.).” Timothy L. Culver, Telecom Executive.
“…right on point when it comes to describing the thought process and steps that are required to make innovation a reality.” Terry O’Hara, Turnaround expert, OHaraGlobal.
“…especially important for young people (and those young at heart) so they can translate their ideas into inventions and any invention into a successful innovation. This book opened new vistas for me, and can for you as well.” Ashfaq Ishaq, Chairman, International Child Art Foundation.
Innovate the Future: A Radical New Approach to IT Innovation
David Croslin/ $29.99 /281pgs /May 2010 /ISBN 0137055153 /Pearson-Prentice Hall Professional
Publisher site: www.informit.com/title/0137055153; read a free sample chapter 3, “The Innovation Life Cycle”: http://safari.informit.com/9780137055982/ch03
About the Author:
David Croslin is President of Innovate the Future, a consultancy specializing in customer, product, and market innovation. He served as Chief Technologist at Hewlett-Packard's $12 billion Communications, Media, and Entertainment division and as Chief Product Architect for Verizon Business. Croslin advises technology firms and investors, works with startups as a C-level executive and board member, and holds twenty-five patents. His LinkedIn group "Innovate the Future" connects more than four thousand leading innovators in eighty-five countries (http://www.linkedin.com/groups?gid=1831025).
.
Contact:
david@innovatethefuture.com
(719) 266-3288
###
Contact
Innovate the Future, Inc.
David Croslin
719-266-3288
www.innovatethefuture.com
David Croslin
719-266-3288
www.innovatethefuture.com
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