Rockville Creative Inc. Produces First Film for Rebecca Taylor
"Beautiful Dreamer" Premieres on Fashion Designer’s Website
New York, NY, July 15, 2010 --(PR.com)-- Rockville Creative Inc. presents its newest fashion short film, "Beautiful Dreamer," which launches on RebeccaTaylor.com this month. Inspired by a Roald Dahl quote about magic, the film depicts a girl’s enchanting odyssey through her thoughts and the unexpected discovery of the magic that lives inside her.
"We’re very proud of this work," says Shannon Goldman of Rockville Creative. "The cinematography is artistic and beautiful and the story strikes an emotional chord with the viewer, all the while representing the chic and sexy style of the Rebecca Taylor brand."
Rockville partnered with Creative Consultant Deb McKeand of Worktable NYC to create the experimental narrative film. This is not the first time they have worked together: Prior collaboration included short films for Calypso St. Barth, a series of film webisodes for Victoria’s Secret PINK, and seasonal films for Martin + Osa.
"We’re being asked more than ever to create cinematic content for our fashion clients," adds Rockville partner, Michael de Avila. "I call it Fashion Filmmaking because more than simply a behind-the-scenes video, commercial spot or brand film, these films are part of a unique genre of content based on story-telling techniques of the cinema."
About Rockville Creative
In 1993, Film School graduates Michael de Avila and Shannon Goldman formed Rockville Pictures to produce dramatic independent feature films. Over the next fifteen years, the two friends followed their filmmaking passions to create critically acclaimed motion pictures and award-winning television productions. Their films attracted the attention of fashion brands looking to make a more meaningful connection with their consumers and Rockville Pictures became Rockville Creative to reflect the company’s focus on producing compelling motion picture content for a new era of retail marketing. rockville.tv
About Worktable NYC
Worktable NYC was launched in 2007 to provide strategic creative direction for lifestyle brands looking to redefine themselves or start something new. With over 20 years experience in the fashion industry from her work with Glamour Magazine and specialty retailers J.Crew, Gap, Banana Republic and American Eagle’s Martin + Osa, founder Deb McKeand is sought out for her refined eye, design sensibility and distinctive approach to brand building. worktablenyc.com
About Rebecca Taylor
In 1996, New Zealand–native designer Rebecca Taylor and her business partner, Elizabeth Bugdaycay, launched their own label in Taylor’s name. Taylor’s flirty, modern designs have inspired legions of loyal customers and celebrity clients to indulge their feminine wiles. Her creativity and energy pours into her collections with inspirational references ranging from vintage mod books from the ‘60s and ‘70s to the words of music, art and entertainment. rebeccataylor.com
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"We’re very proud of this work," says Shannon Goldman of Rockville Creative. "The cinematography is artistic and beautiful and the story strikes an emotional chord with the viewer, all the while representing the chic and sexy style of the Rebecca Taylor brand."
Rockville partnered with Creative Consultant Deb McKeand of Worktable NYC to create the experimental narrative film. This is not the first time they have worked together: Prior collaboration included short films for Calypso St. Barth, a series of film webisodes for Victoria’s Secret PINK, and seasonal films for Martin + Osa.
"We’re being asked more than ever to create cinematic content for our fashion clients," adds Rockville partner, Michael de Avila. "I call it Fashion Filmmaking because more than simply a behind-the-scenes video, commercial spot or brand film, these films are part of a unique genre of content based on story-telling techniques of the cinema."
About Rockville Creative
In 1993, Film School graduates Michael de Avila and Shannon Goldman formed Rockville Pictures to produce dramatic independent feature films. Over the next fifteen years, the two friends followed their filmmaking passions to create critically acclaimed motion pictures and award-winning television productions. Their films attracted the attention of fashion brands looking to make a more meaningful connection with their consumers and Rockville Pictures became Rockville Creative to reflect the company’s focus on producing compelling motion picture content for a new era of retail marketing. rockville.tv
About Worktable NYC
Worktable NYC was launched in 2007 to provide strategic creative direction for lifestyle brands looking to redefine themselves or start something new. With over 20 years experience in the fashion industry from her work with Glamour Magazine and specialty retailers J.Crew, Gap, Banana Republic and American Eagle’s Martin + Osa, founder Deb McKeand is sought out for her refined eye, design sensibility and distinctive approach to brand building. worktablenyc.com
About Rebecca Taylor
In 1996, New Zealand–native designer Rebecca Taylor and her business partner, Elizabeth Bugdaycay, launched their own label in Taylor’s name. Taylor’s flirty, modern designs have inspired legions of loyal customers and celebrity clients to indulge their feminine wiles. Her creativity and energy pours into her collections with inspirational references ranging from vintage mod books from the ‘60s and ‘70s to the words of music, art and entertainment. rebeccataylor.com
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Contact
Rockville Creative Inc.
Shannon Goldman
212-925-0711
rockville.tv
Shannon Goldman
212-925-0711
rockville.tv
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