SuperCoolSteals.com Says Smart Phones Increase Use of Coupons and Traffic to Coupon-Saving Sites
23% of the American population owns a smart phone with access to the Internet. Data from SuperCoolSteals.com shows that consumers use the devices to cash in on coupon saving deals from coupon sites while shopping.
Baton Rouge, LA, July 21, 2010 --(PR.com)-- Online coupon site SuperCoolSteals.com is helping consumers to develop new shopping patterns by making its sites more smart-phone friendly.
The escalating growth of smart phones and Internet-enabled devices is changing the way consumers go shopping. iPhone may have been the trendsetter but smartphones received a significant boom with the introduction of Android, Google’s cell phone OS which is set to outsell Apple globally this year. According to Nielsen, smart phones are expected to overtake regular cell phones in the U.S. by the end of 2011.
The vast majority of advertising on cell phones has so far been text based, almost 74%. The trend is changing. Mobile search Ad revenues will reach $1.4 billion by 2012 and Advertising Spending will surpass 6.5 billion by the same year according to a study by eMarketer.
“A large chunk of the mobile marketing will be going to coupon-saving initiatives. Mobile marketing is about instant purchase, instant savings,” says Joe McFerrin CEO of SuperCoolSteals.com.
The SuperCoolSteals.com web interface is designed so that finding savings on great products by phone is easier.
“Browsing a website on a cellphone for coupons is a different experience from sitting in front of a 19-inch monitor. We’re constantly improving our site to better suit the mobile consumers,” says Joe McFerrin CEO of Super Cool Steals.
The rapid adoption of smart phones is pushing retailers to seek replacement strategies for frequent shopper cards. Many retailers have text-message services that send coupons and weekly ads directly to mobile phones.
“Rather than getting 20 text messages from 20 different sources, coupon sites such as SuperCoolSteals.com consolidate all savings from one single source,” says McFerrin.
“By adding Tweets and Facebook presence, SuperCoolSteals intends to leave no cell phone user is left behind in the hunt for mobile coupons,” says McFerrin.
For more information, visit www.supercoolsteals.com
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The escalating growth of smart phones and Internet-enabled devices is changing the way consumers go shopping. iPhone may have been the trendsetter but smartphones received a significant boom with the introduction of Android, Google’s cell phone OS which is set to outsell Apple globally this year. According to Nielsen, smart phones are expected to overtake regular cell phones in the U.S. by the end of 2011.
The vast majority of advertising on cell phones has so far been text based, almost 74%. The trend is changing. Mobile search Ad revenues will reach $1.4 billion by 2012 and Advertising Spending will surpass 6.5 billion by the same year according to a study by eMarketer.
“A large chunk of the mobile marketing will be going to coupon-saving initiatives. Mobile marketing is about instant purchase, instant savings,” says Joe McFerrin CEO of SuperCoolSteals.com.
The SuperCoolSteals.com web interface is designed so that finding savings on great products by phone is easier.
“Browsing a website on a cellphone for coupons is a different experience from sitting in front of a 19-inch monitor. We’re constantly improving our site to better suit the mobile consumers,” says Joe McFerrin CEO of Super Cool Steals.
The rapid adoption of smart phones is pushing retailers to seek replacement strategies for frequent shopper cards. Many retailers have text-message services that send coupons and weekly ads directly to mobile phones.
“Rather than getting 20 text messages from 20 different sources, coupon sites such as SuperCoolSteals.com consolidate all savings from one single source,” says McFerrin.
“By adding Tweets and Facebook presence, SuperCoolSteals intends to leave no cell phone user is left behind in the hunt for mobile coupons,” says McFerrin.
For more information, visit www.supercoolsteals.com
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Contact
SuperCoolSteals
Joe McFerrin
800-395-6703 x801
supercoolsteals.com
Fax: 866-579-4533
Joe McFerrin
800-395-6703 x801
supercoolsteals.com
Fax: 866-579-4533
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